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Leading by example

The apparel and accessories retailers in this year's Hot 100 are thriving on the web thanks to the creative, and often unconventional, approaches they've taken to technology, design and service.



Why They're Hot: Apparel retailer Lands’ End rolled out a responsive design site in April that can be accessed on all devices—PCs, tablets and smartphones. This was a necessity given consumers’ fondness for shopping in new ways, says Sam Norpel, vice president of digital marketing. “We continue to see significant differences in behavior year over year coming from the use of tablets and smartphones.” These types of customer-serving initiatives are helping make Lands’ End a major player in e-commerce in its own right. In its first annual report since its spin-off from Sears Holdings Corp., Lands’ End revealed that online sales represented around 80%, or $1.29 billion, of its U.S. consumer revenue in 2013, up from 20% in 2002 when most shoppers called in orders after thumbing through a Lands’ End catalog.
Key Statistics:
  • Date Launched:1995
  • Unique Visitors:2,969,957
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: