The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.”
Dot and Bo, in business for three years, focused its furniture and decor items toward millennial customers.
Sponsored by 2013 Social Media 300
The social networks are well aware of their pull, and how challenging it is for retailers to convince consumers, particularly those on mobile devices, to click and buy. That’s why nearly all of them have rolled out e-commerce initiatives such
as Buy buttons that either let shoppers buy directly on their platforms or direct shoppers to the item’s product page.