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Old dogs, new tricks

The old saying goes that you can't teach an old dog new tricks. But for several of the mass merchants in this year's Hot 100, it is the learning of new tricks that's enabling them to thrive online.

Company

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Why They're Hot: The soda wars came to Amazon.com this year, with both PepsiCo Inc. and Coca-Cola Co. launching new beverages exclusively through the e-retailer. That was just part of what made North America’s largest e-retailer hot this year. Amazon worked with the U.S. Postal Service to deliver online grocery orders in select cities, and in a separate project to deliver orders on Sundays. It let consumers craft wish lists through Twitter. It added more streaming music and a referral program to its Prime free two-day shipping program as it continues to deepen its claim on customer loyalty. It even launched a store for more than 300 products created using a 3-D printer; after the shopper personalizes the item and completes the purchase, the item is 3-D printed on-demand by a manufacturing provider and shipped directly to the customer.
Key Statistics:
  • Date Launched:1995
  • Unique Visitors:126,732,222
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: