Deeper connections and new ideas

The retailers highlighted in the business model section of this year’s Hot 100 are a healthy mix of established brands finding new ways to connect with, and convert, customers and relatively new businesses that are attracting attention by not just thinking outside the box, but building a new one altogether.



Why They're Hot: Inc. shows there’s always room for improvement—even among the biggest and the best—as it continues to push the boundaries of e-commerce. In the past year it launched Amazon Prime Day, its own version of a Black Friday sale, to commemorate its 20th anniversary; Amazon says peak order rates that day exceeded those of Black Friday last year and merchants selling on Amazon saw sales increases of up to 80%, ChannelAdvisor Corp. says. It also launched Prime Now in more than a dozen major U.S. cities, offering delivery of online orders in one hour. And then there is Amazon Dash, which lets a consumer connect a small device to her home Wi-Fi network. She can then press the button to automatically reorder the selected product whenever her supply is running low.
Key Statistics:
  • Date Launched:1995
  • Unique Visitors:109,982,202
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: