The 2015 Hot 100 Retail Web Sites

Illuminating E-Commerce Innovation, Passing the Torch
of Inspiration

E-commerce is an industry that's constantly innovating, and our eagerly anticipated Hot 100 issue lists our Internet Retailer editors' choices of the world's best retail web sites. Welcome to the 2015 class of honorees, e-retailers that have championed in the past year some innovative quality—whether through outstanding web site design or forward-thinking digital marketing tactics, to give two examples—that will undoubtedly inspire your own business as you set your goals for the new year.

One stand-out factor from our research that's sure to please small business owners is that for the 2015 Hot 100, a merchant's size isn't a determining factor. You'll discover some retailers in the list who are barely a year old. But they're off to a strong start, they're garnering the attention and the capital funding and they're leveraging skill sets that poise them well for sallying forth into e-commerce. This year's list is the most diverse to date—with merchants that range from startups like, which sells three original T-shirt designs for a 24-hour window before retiring the design, to online giants like

In addition to the Hot 100, this December issue also profiles the Mobile 10: 10 retailer mobile commerce sites or mobile apps that have, in the past year, stood out from their competitors in significant ways. As web sales continue to migrate more towards mobile devices, especially with younger shoppers in emerging markets worldwide, these are the pioneers blazing new trails that all e-retailers can learn valuable lessons from.

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7 mil.

2014 monthly average of unique visitors for apparel retailer


The number of global currencies accepted on jewelry site


Mobile conversion rate for eBags’ Obsession handbag-sorting tool


Response time in seconds for Netflix

Key Features

  • Comprehensive Scope100 retailers profiled in 9 merchandising categories, plus 10 m-commerce pioneers

  • Detailed Profiles2014 company highlights and web site performance statistics

  • Solutions Providers28 different categories of vendors

  • Sales Figures2014 web-based and mobile sales

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