Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...


A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions


Popular Threads

Most Recent Posts

Mollie Spilman

Chief revenue officer, Criteo

Source: Mobile Commerce

November 24, 2015, 2:47 PM
How to reach the cross-device shopper

Mobile browsing precedes a third of desktop buying, making it essential that retailers cater to ... Read More

Nicole Jennings

senior vice president, paid digital media, PM Digital

Source: E-Commerce

November 2, 2015, 9:30 AM
Adapting holiday search strategy to the mobile ‘screen shift’

More consumers are searching on mobile devices and that provides opportunity for better contextual ads, ... Read More

Jan Verleur


Source: E-Commerce

October 29, 2015, 12:55 PM
Why e-retailers should worry about ad blocking

The technology interferes with the presentation of non-ad content and also can prevent retailers from ... Read More

Haresh Kumar

Vice president of marketing, Moovweb

Source: Mobile Commerce

October 28, 2015, 5:33 PM
6 ways to improve mobile checkout

Provide clear instructions, auto-fill fields when possible and analyze where consumers drop off. Read More

Joe Kleinwaechter

Vice president, innovation and design, Worldpay US

Source: Mobile Commerce

August 31, 2015, 1:05 PM
How to make it easier for shoppers to buy on mobile devices

They want to browse online, continue their search on mobile websites and complete a purchase ... Read More

Ran Avrahamy

Head of marketing, AppsFlyer

Source: Mobile Commerce

August 19, 2015, 11:08 AM
6 things to know about retargeting mobile shoppers

Many marketers who remarket to online shoppers, don’t use the technique to reach mobile shoppers. ... Read More

Adam Grow

SVP display, Rakuten Marketing

Source: E-Commerce

August 18, 2015, 4:26 PM
The profit potential of hyperlocal ads

Marketers can identify where consumers are via their mobile devices and marry that information with ... Read More

Aaron Vance

Vice president, business development, Gravy

Source: Mobile Commerce

July 8, 2015, 5:34 PM
A new source of personalization data

E-commerce marketers have a whole new way to gain insights to personalize the online shopping ... Read More

Sharon Bell

Director of marketing, CDNetworks

Source: Mobile Commerce

June 24, 2015, 11:11 AM
Five ways to improve your mobile-friendly e-commerce site

Sites easy for mobile shoppers to use are clean, simple and well-organized. And they load ... Read More

David Bozin

Vice President of Business Development | Bindo

Source: Mobile Commerce

June 22, 2015, 1:21 PM
In-store beacons: What they can do for your stores

Beacons enable retailers to provide targeted offers to store shoppers, gather valuable consumer information and ... Read More

Marie Wieck

General manager, Systems Middleware, IBM

Source: E-Commerce

June 2, 2015, 11:09 AM
Why the digital experience matters

A consumer’s first interaction with a brand is increasingly likely to be online, including through ... Read More

Thom O'Leary

President, Fixer Group Consulting

Source: E-Commerce

May 28, 2015, 11:50 AM
Five ways to buy valuable time for a replatforming project

Fast-growing retailers are often racing against the clock as they move from one e-commerce platform ... Read More

JoJo Rowden

Story teller & lead business analyst, ThoughtWorks

Source: Mobile Commerce

May 4, 2015, 4:15 PM
Wearable fashion: Hot or not?

The potential for wearable fashion is endless and exciting. But brands promoting these web-connected wearables ... Read More

Vebeka Guess

Product marketing manager, Adobe

Source: Mobile Commerce

April 16, 2015, 4:20 PM
Mobile: Get on-target by going off-channel

An Adobe executive offers five key tips to create mobile shopping experiences that boost mobile ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

April 2, 2015, 1:49 PM
Promote your mobile app with paper?!

A visit to Starbucks turned me on to a new app thanks to a stack ... Read More

Tom West

CEO, Springbox

Source: E-Commerce

March 10, 2015, 12:28 PM
Responsive design a must for any digital brand

Responsive design is the best way for retailers to serve mobile shoppers, argues the CEO ... Read More

Guido Laures

CTO, Spreadshirt

Source: Mobile Commerce

February 19, 2015, 10:35 AM
Driving higher conversions on smartphones

The chief technology officer at a web-only retailer discusses his company’s approach to gaining a ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

February 12, 2015, 3:35 PM
Precisely how retailers should use mobile apps

Shari's Berries shows an absolutely, positively perfect way merchants can exploit a mobile app to ... Read More

Chris Belew

CEO, Apptive

Source: Mobile Commerce

February 5, 2015, 12:45 PM
Nine keys to a successful mobile commerce app

A mobile industry executive with more than 350 mobile commerce apps under his belt offers ... Read More

Maya Mikhailov

EVP and co-founder, GPShopper

Source: Mobile Commerce

January 21, 2015, 4:43 PM
How to approach mobile app evolution in 2015

Iteration, customer feedback, marketing, CRM—these are some of the things that help create the best ... Read More

Merijn te Booij

EVP of product and strategy, Genesys

Source: Mobile Commerce

January 14, 2015, 11:31 AM
Your contact center is about to get disrupted

With the impending launch of the Apple Watch, wearable mobile devices could take off. And ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 8, 2015, 3:27 PM
How to fail in m-commerce without really trying

Here's a beautiful example of why every company today must think mobile-first. Read More

Shmuli Goldberg

Director of marketing, Feedvisor

Source: Mobile Commerce

January 7, 2015, 10:47 AM
Winning the mobile Buy Box on Amazon

On a mobile phone, the Buy Box appears directly beneath the product image and price, ... Read More

Louis Camassa

VP of product development, Masterminds Digital

Source: Mobile Commerce

December 25, 2014, 10:41 AM
How and why to get customers to sign up for your text messages

How and why to get customers to sign up for your text messages Read More

Brian Klais

CEO, Pure Oxygen Labs

Source: Mobile Commerce

December 18, 2014, 5:20 PM
Mobile SEO and app deep-linking: keys to m-commerce in 2015

Ranking high in mobile search results will be more crucial because of new Google and ... Read More

Tiffany Charbonier

Client success manager, CallFire

Source: Mobile Commerce

December 18, 2014, 4:06 PM
12 text messaging marketing tips for retailers

98% of consumers respond to text promotions versus 22% for e-mail. And shoppers love to ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

December 9, 2014, 5:00 PM
Zappos to tablet users: DOWNLOAD OUR APP!

Holy cow, what a splash. For shoppers accessing on a tablet, Zappos first displays ... Read More

Mark Elfenbein

President and CEO, Slyce Inc.

Source: Mobile Commerce

December 3, 2014, 3:19 PM
Is visual search the next big thing in mobile commerce?

The world's second largest search engine says 50% of web searches could stem from voice ... Read More

Adam Marchick

CEO and founder, Kahuna

Source: Mobile Commerce

November 25, 2014, 3:50 PM
How brands will use mobile to hack Black Friday this year

Many consumers will be shopping with their mobile devices on Black Friday, and urgency has ... Read More

Chris Belew

CEO, Apptive

Source: Mobile Commerce

November 21, 2014, 10:52 AM
A 3-step guide to a merry mobile holiday

Time to drum up the holiday hype and capitalize on major shopping days by reaching ... Read More