Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 26, 2012, 9:48 AM
Happy birthday, dear iPad

Retailers: Ignore tablets at your peril. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

January 18, 2012, 1:13 PM
Make way for tablets

There’s big growth ahead in 2012 for tablet commerce. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

January 5, 2012, 1:31 PM
One goal, but two contrasting approaches to loyalty

Why carry all those cards when a smartphone does the job? Read More

advertisement