Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Kevin Woodward

Senior Editor

Source: Mobile Commerce

August 25, 2011, 10:46 AM
Two birds with one stone

Visa plan could ease security compliance costs and spur mobile payments. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

August 24, 2011, 12:09 PM
Two much of a good thing

Nextag may have a couple too many apps. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

August 18, 2011, 2:03 PM
Out of the way

One example of not letting technology interfere with good salesmanship. Read More

Jack Love

Publisher, Chairman

Source: Internet Diary

August 18, 2011, 11:31 AM
What in the World Is Google Thinking?

Why its $12.5 billion purchase of Motorola Mobility is a lot riskier than it seems. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

August 10, 2011, 12:14 PM
2-D bar code surveys only offer a snapshot

Growth in use began soaring last year. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

August 4, 2011, 2:37 PM
I’m not gonna pay a lot for that app

Free is a good price for many mobile consumers. Read More

advertisement