Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

May 26, 2011, 4:45 PM
2-D or not 2-D, that is the question

2-D bar codes are cool—and cool counts in mobile. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

May 19, 2011, 11:10 AM
Checking in at middle age

Location-based services are the province of the young. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

May 11, 2011, 9:55 AM
Go ahead, push me around

Push notifications serve an important role in the mobile realm. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

May 5, 2011, 11:00 AM
Great execution right out of the mobile gate

Retailers can learn a lot from The Container Store’s new site. Read More

advertisement