Commentary

Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and ScienceofSEO.com

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 31, 2011, 9:40 AM
NFC: Don’t hold your breath

It may be a part of the mobile payments future, but not anytime soon. Read More

Katie Evans

Chief Technology Editor

Source: Mobile Commerce

March 30, 2011, 4:40 PM
Is your site too flashy?

As more consumers surf with their smartphones, retailers should think twice about Flash. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 18, 2011, 4:00 PM
A revolution in personal computing has begun

The tablet PC is changing the way people—and e-commerce vendors—interact with the web. Read More

Katie Evans

Chief Technology Editor

Source: Mobile Commerce

March 15, 2011, 3:24 PM
The iPad is unique. Use it accordingly.

Apple was creative when it made the iPad. Retailers should think creatively when using it. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 14, 2011, 11:10 AM
4% of Gilt Groupe’s sales come from iPad users

And Apple sells 500,000 of the iPad 2. Opportunity knocks. Read More

Katie Evans

Chief Technology Editor

Source: Mobile Commerce

March 9, 2011, 2:53 PM
LivingSocial aims to bring merchants' dead hours to life

Why LivingSocial's Instant Deals are a good deal for local merchants. Read More

Katie Evans

Chief Technology Editor

Source: Mobile Commerce

March 3, 2011, 2:04 PM
The code on using bar codes

Retailers are using bar codes, and many are forgetting to give consumers the instruction manual. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 1, 2011, 12:11 PM
Apple aims to gobble up market share with the iPad 2

Learn lessons now from retailers with powerful iPad apps. Read More

advertisement