Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Kevin Woodward

Senior Editor

Source: Mobile Commerce

July 27, 2011, 10:29 AM
Smartphone access proved itself when buying a car

But a mobile site or app would have been better. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

July 21, 2011, 2:47 PM
Putting the pedal to the m-commerce metal

Can you buy a car with a mobile phone? I’ll find out. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

July 14, 2011, 4:58 PM
Be careful whose phone you bump into

PayPal demonstrated NFC payments this week. Are we supposed to be impressed? Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

June 29, 2011, 4:58 PM
When the iPad just doesn’t cut it

Browsing the web on an iPad doesn’t compare to an app experience. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

June 23, 2011, 2:50 PM
Is the mobile wallet the new Marlboro man?

Can the manly mobile wallet outperform the feminine e-purse? Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

June 22, 2011, 4:09 PM
Does the “m” really matter when promoting a mobile site?

Why say “m.URL.com” when “URL.com” automatically takes you there? Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

June 8, 2011, 2:57 PM
Bye bye, BlackBerry

The smartphone operating system continues to sink. Why bother? Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

May 26, 2011, 4:45 PM
2-D or not 2-D, that is the question

2-D bar codes are cool—and cool counts in mobile. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

May 19, 2011, 11:10 AM
Checking in at middle age

Location-based services are the province of the young. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

May 11, 2011, 9:55 AM
Go ahead, push me around

Push notifications serve an important role in the mobile realm. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

May 5, 2011, 11:00 AM
Great execution right out of the mobile gate

Retailers can learn a lot from The Container Store’s new site. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

April 22, 2011, 11:52 AM
Sorry, Android: Apple rules, comScore shows

When comparing more than smartphones, Android is far behind. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

April 11, 2011, 3:08 PM
Two out of five tablet owners shop online via the device

Internet retailers beware: Get ready for the post-PC future. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

April 7, 2011, 12:54 PM
Small and mighty

How even a small number of mobile users can have a powerful impact. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 31, 2011, 9:40 AM
NFC: Don’t hold your breath

It may be a part of the mobile payments future, but not anytime soon. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

March 30, 2011, 4:40 PM
Is your site too flashy?

As more consumers surf with their smartphones, retailers should think twice about Flash. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 18, 2011, 4:00 PM
A revolution in personal computing has begun

The tablet PC is changing the way people—and e-commerce vendors—interact with the web. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

March 15, 2011, 3:24 PM
The iPad is unique. Use it accordingly.

Apple was creative when it made the iPad. Retailers should think creatively when using it. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 14, 2011, 11:10 AM
4% of Gilt Groupe’s sales come from iPad users

And Apple sells 500,000 of the iPad 2. Opportunity knocks. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

March 9, 2011, 2:53 PM
LivingSocial aims to bring merchants' dead hours to life

Why LivingSocial's Instant Deals are a good deal for local merchants. Read More

advertisement