Commentary

Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and ScienceofSEO.com

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Gregory Kennedy

vice president of marketing, TapSense

Source: Mobile Commerce

January 30, 2014, 4:56 PM
Why it’s critical to track conversions for your mobile app

A retailer needs to understand what’s prompting consumers to download its mobile app if it’s ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 29, 2014, 3:50 PM
Did the ‘Terminator’ movies have it right?!

Last Sunday, I was simultaneously amazed and creeped out at what my iPhone did without ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

December 19, 2013, 10:56 AM
You’re not gonna believe this: Consumers hate mobile sites!

Internet Retailer exclusive: Retail Systems Research unveils stunning new m-commerce research. Read More

Adam Silverman

Principal analyst, Forrester Research

Source: E-Commerce

December 9, 2013, 4:58 PM
Restoring the role of the sales associate in the digital age

Less than a quarter of U.S. online adult today state that sales associates are the ... Read More

Gregory Kennedy

vice president of marketing, TapSense

Source: Mobile Commerce

November 25, 2013, 4:28 PM
The metrics that matter in mobile marketing

A TapSense executive highlights the key data points, and industry averages. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

November 5, 2013, 5:09 PM
Free in-store Wi-Fi is the cost of doing business

Store retailers must meet customers’ expectations. Read More

Brian Cohen

EVP and General Manager, Etailing Solutions

Source: Mobile Commerce

April 17, 2013, 2:47 PM
What if we've got mobile wallet all wrong?

The future of adoption may not be as reliant on NFC as some may think. Read More

Don Davis

Editor in Chief

Source: E-Commerce

April 12, 2013, 4:43 PM
eBay’s new BFFs

Retail chains may find eBay a valuable ally in their common struggle against Amazon. Read More

Amy Dusto

Associate Editor

Source: Mobile Commerce

April 8, 2013, 11:18 AM
Phones are for fun

Is leisure activity—including shopping—migrating away from the PC entirely? Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

April 1, 2013, 1:34 PM
Smartphones are spearheading a commerce revolution

They are central to the lives of a great many consumers. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 20, 2013, 3:29 PM
Wanna buy a watch?

Apple’s rumored iWatch is of questionable value. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 13, 2013, 11:57 AM
A smart move with NFC

Visa teaming with Samsung is just the ticket. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 10, 2013, 12:50 PM
Plastic trumps smartphones

2013 will not be the year of the mobile wallet. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

December 13, 2012, 10:31 AM
Which will come first: mobile payments or flying cars?

There’s no business case for NFC, one expert says. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

November 7, 2012, 5:10 PM
If you’ve got it, flaunt it

Promote your mobile program to combat showrooming. Read More

Paul Demery

Managing Editor, B2B E-commerce

Source: Mobile Commerce

October 5, 2012, 1:27 PM
This catalog expert may be on to something

A blend of e-commerce, social media and tablets breathes new life into catalogs. Read More

Paul Demery

Managing Editor, B2B E-commerce

Source: Mobile Commerce

August 8, 2012, 10:10 AM
Keep your mobile out of a silo

Unfortunately for many retailers, a silo mentality still rules, even in the age of mobile ... Read More

Katie Evans

Chief Technology Editor

Source: Mobile Commerce

July 31, 2012, 4:31 PM
A showrooming story

How one Yelp review shows consumers do participate in showrooming—even if they don't know it. Read More

Katie Evans

Chief Technology Editor

Source: Mobile Commerce

July 23, 2012, 4:37 PM
Using mobile marketing apps in the field turns up many weeds

A day of shopping finds mobile apps aren’t driving store sales—they could be hurting them. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

July 12, 2012, 1:13 PM
Two sci-fi apps hit the streets this week

The future is now for two mobile sellers. Read More

Katie Evans

Chief Technology Editor

Source: Mobile Commerce

May 22, 2012, 4:01 PM
Yes! We have an app for that!

We have mobile site, too. (But we’d rather you download our app.) Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

May 17, 2012, 3:30 PM
Toying around with QR codes

Toys ‘R’ Us shows how QR codes should be done. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

May 10, 2012, 3:09 PM
Should sales on tablets count as m-commerce?

Retailers say yes. Some experts say no. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

April 19, 2012, 4:04 PM
You better know this new term

Responsive web design is an amazing design strategy. Read More

advertisement