Commentary

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Katie Evans

Editor, Mobile

Source: Mobile Commerce

July 31, 2012, 4:31 PM
A showrooming story

How one Yelp review shows consumers do participate in showrooming—even if they don't know it. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

July 23, 2012, 4:37 PM
Using mobile marketing apps in the field turns up many weeds

A day of shopping finds mobile apps aren’t driving store sales—they could be hurting them. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

July 12, 2012, 1:13 PM
Two sci-fi apps hit the streets this week

The future is now for two mobile sellers. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

May 22, 2012, 4:01 PM
Yes! We have an app for that!

We have mobile site, too. (But we’d rather you download our app.) Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

May 17, 2012, 3:30 PM
Toying around with QR codes

Toys ‘R’ Us shows how QR codes should be done. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

May 10, 2012, 3:09 PM
Should sales on tablets count as m-commerce?

Retailers say yes. Some experts say no. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

April 19, 2012, 4:04 PM
You better know this new term

Responsive web design is an amazing design strategy. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

April 5, 2012, 2:54 PM
Mobile search ads: What makes them click?

Not the same things as traditional paid search ads Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 27, 2012, 4:11 PM
Amazon may be readying for a tablet war

Three more Kindle tablets could spell trouble for Apple. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 15, 2012, 1:28 PM
I’m on Fire!

Buying a Kindle Fire confirms one editor’s view on the future of m-commerce. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

March 7, 2012, 8:51 AM
Waiting for something better

Even with helpful new mobile wallet developments, consumers and retailers stay on the sidelines. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

February 29, 2012, 1:16 PM
Watch out: Here comes the iPad 3

And with it comes good news for e-retailers that are prepared. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

February 16, 2012, 9:45 AM
Are the biggest e-retailers mobile-friendly?

A new study shines a mobile light on the top 100. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

February 8, 2012, 3:55 PM
111.2 million consumers browse the web on their phones

Did that get your attention? It better. Read More

Thad Rueter

Senior Editor

Source: Mobile Commerce

February 3, 2012, 3:57 PM
M-commerce threatens a male stereotype

Yes, men do ask for (store) directions, if they can do it in private. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

February 2, 2012, 3:03 PM
Do farmers compare prices via smartphones?

New demographics provide intriguing insights into the smartphone shopper. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 26, 2012, 9:48 AM
Happy birthday, dear iPad

Retailers: Ignore tablets at your peril. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

January 18, 2012, 1:13 PM
Make way for tablets

There’s big growth ahead in 2012 for tablet commerce. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 9, 2012, 4:55 PM
Staples’ m-commerce chief to keynote mobile day at IRCE

Brian Tilzer will discuss mobile tactics at the Internet Retailer conference. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

January 5, 2012, 1:31 PM
One goal, but two contrasting approaches to loyalty

Why carry all those cards when a smartphone does the job? Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

December 22, 2011, 11:28 AM
While some still cry, others fight back

New York retailers use Taap.it app to combat Amazon’s Price Check app. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

December 15, 2011, 10:40 AM
Don’t make me work too hard

Amazon.com’s Kindle Fire was easy to use, but not easy enough. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

November 7, 2011, 4:55 PM
The revolution will be mobilized

But will price be the real revolutionary factor among tablets? Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

November 3, 2011, 11:51 AM
Retailers face a new shopping reality

Online, mobile and in-store distinctions make little difference to consumers. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

November 2, 2011, 10:48 AM
eBay brings mobile commerce to the morning commute

A giant billboard shows just how mainstream m-commerce has become. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

October 24, 2011, 3:53 PM
Persistence is a mobile commerce virtue

Please, Mr. Retailer, don’t make me type everything all the time. Read More

advertisement