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Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

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Popular Threads

Most Recent Posts

Kevin Woodward

Senior Editor

Source: Mobile Commerce

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Kevin Woodward

Senior Editor

Source: Mobile Commerce

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Online, mobile and in-store distinctions make little difference to consumers. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

November 2, 2011, 10:48 AM
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A giant billboard shows just how mainstream m-commerce has become. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

October 24, 2011, 3:53 PM
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Please, Mr. Retailer, don’t make me type everything all the time. Read More

Bill Siwicki

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Source: Mobile Commerce

October 20, 2011, 4:27 PM
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Bill Siwicki

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Source: Mobile Commerce

October 6, 2011, 11:19 AM
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Kevin Woodward

Senior Editor

Source: Mobile Commerce

October 5, 2011, 9:17 AM
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With 6.25 million shopkick kicks I could take a cruise. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

September 28, 2011, 4:28 PM
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Editor, Mobile

Source: Mobile Commerce

September 8, 2011, 12:44 PM
Those online catalogs might just be useful after all

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Kevin Woodward

Senior Editor

Source: Mobile Commerce

September 1, 2011, 3:00 PM
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Kevin Woodward

Senior Editor

Source: Mobile Commerce

August 25, 2011, 10:46 AM
Two birds with one stone

Visa plan could ease security compliance costs and spur mobile payments. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

August 24, 2011, 12:09 PM
Two much of a good thing

Nextag may have a couple too many apps. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

August 18, 2011, 2:03 PM
Out of the way

One example of not letting technology interfere with good salesmanship. Read More

Jack Love

Publisher, Chairman

Source: Internet Diary

August 18, 2011, 11:31 AM
What in the World Is Google Thinking?

Why its $12.5 billion purchase of Motorola Mobility is a lot riskier than it seems. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

August 10, 2011, 12:14 PM
2-D bar code surveys only offer a snapshot

Growth in use began soaring last year. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

August 4, 2011, 2:37 PM
I’m not gonna pay a lot for that app

Free is a good price for many mobile consumers. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

July 28, 2011, 11:38 AM
HTML5 will revolutionize the mobile web

Retailers should be using elements of the language today. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

July 27, 2011, 10:29 AM
Smartphone access proved itself when buying a car

But a mobile site or app would have been better. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

July 21, 2011, 2:47 PM
Putting the pedal to the m-commerce metal

Can you buy a car with a mobile phone? I’ll find out. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

July 14, 2011, 4:58 PM
Be careful whose phone you bump into

PayPal demonstrated NFC payments this week. Are we supposed to be impressed? Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

June 29, 2011, 4:58 PM
When the iPad just doesn’t cut it

Browsing the web on an iPad doesn’t compare to an app experience. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

June 23, 2011, 2:50 PM
Is the mobile wallet the new Marlboro man?

Can the manly mobile wallet outperform the feminine e-purse? Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

June 22, 2011, 4:09 PM
Does the “m” really matter when promoting a mobile site?

Why say “m.URL.com” when “URL.com” automatically takes you there? Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

June 8, 2011, 2:57 PM
Bye bye, BlackBerry

The smartphone operating system continues to sink. Why bother? Read More

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