Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and

Have a Question? Ask one of our experts... ask now. See Past Questions


Popular Threads

Most Recent Posts

Emily Carrion

Head of marketing, Apptentive

Source: Mobile Commerce

August 11, 2016, 2:54 PM
How to increase mobile app engagement and measure success

There are several ways to measure app engagement and to boost results. Read More

Gil Don

CEO, Splitit

Source: E-Commerce

August 10, 2016, 5:17 PM
How e-retailers can discover their ‘blue ocean’ of opportunity

Offer services your competitors don’t, relying on data for guidance. Read More

Meyar Sheik

CEO and co-founder, Certona

Source: E-Commerce

August 5, 2016, 2:03 PM
3 summer strategies for connecting with online shoppers

Mobile promotions, hot deals and social media activity can avert a warm-weather sales slump. Read More

Scott Allan

Chief marketing officer, Pure Oxygen Labs

Source: Mobile Commerce

August 4, 2016, 11:15 AM
Meeting the challenge of Amazon’s powerful mobile app

Amazon is winning by reducing friction. Competitors better do the same if they want to ... Read More

Jason Miller

Chief strategist of commerce, Akamai Technologies

Source: E-Commerce

July 31, 2016, 2:08 PM
M-commerce is better, but not perfect with responsive design

Performance can remain an issue if a responsive site is not designed correctly. Read More

Amir Konigsberg

CEO and founder, Twiggle

Source: Mobile Commerce

July 25, 2016, 3:38 PM
Three mobile innovations disrupting search and discovery

Search technology for mobile devices is diverging from desktop search. Read More

Brian Solis

Principal analyst, Altimeter, a Prophet company

Source: Mobile Commerce

July 24, 2016, 2:18 PM
Shopmented reality: Mobile blurs the line between web and store

How retailers can re-imagine the shopper journey. Read More

Adam Berke

President and chief marketing officer, AdRoll

Source: Mobile Commerce

July 14, 2016, 1:32 PM
How to market to consumers who use multiple devices

Be aware of the two main ways to identify cross-device consumer and important attribution principles. Read More

Ajay Kapur

Founder and CEO, Moovweb

Source: Mobile Commerce

July 11, 2016, 4:51 PM
Is Apple Pay e-retailers' first real chance against Amazon?

Implementing Apple Pay for mobile websites gets retailers immediately at parity with the Amazon buying ... Read More

John Fetto

Senior analyst, research & marketing, Hitwise/Connexity

Source: Mobile Commerce

July 5, 2016, 12:06 PM
What are shoppers searching for on the mobile phones?

Many shoppers use their mobile phones to search for deals, including when they’re in stores. Read More

Brian Solis

Principal analyst, Altimeter, a Prophet company

Source: Mobile Commerce

June 29, 2016, 9:28 AM
How to design a better mobile shopping experience

Google has come up with 25 useful principles for mobile site design. Read More

Kaus Mukherjee

Founder, iBuySell

Source: Mobile Commerce

June 23, 2016, 4:19 PM
Making online auctions fun for mobile millennials

Younger consumers love to be engaged in new and interesting ways that include a friendly ... Read More

Margie Kupfer

Vice president of marketing, 3Cinteractive

Source: Mobile Commerce

June 14, 2016, 5:32 PM
How retailers can build successful summertime mobile campaigns

Keep in mind that consumers are more likely to be near tourist attractions than the ... Read More

Udayan Bose

Founder and CEO, NetElixir

Source: E-Commerce

June 2, 2016, 10:46 AM
3 major takeaways for e-retailers from Google’s big event

Mobile and social are a big focus. And Google provides a new kind of customer ... Read More

Peter McLachlan

Co-founder and chief product officer, Mobify

Source: Mobile Commerce

May 20, 2016, 11:55 AM
Why Google-backed Progressive Web Apps matter for retail

A Progressive Web App is effectively an app that streams to your customer’s device and ... Read More

Kurt Heinemann

Chief marketing officer, Reflektion

Source: Mobile Commerce

May 20, 2016, 8:38 AM
The mobile commerce barrier: what retailers can learn from Apple

The two big barriers to buying on a smartphone are finding the product easily and ... Read More

Patrick Cartmel

Senior vice president, client service and strategy, HookLogic

Source: Mobile Commerce

May 3, 2016, 12:53 PM
Debunking the three biggest myths about m-commerce marketing

Consumers are shopping on their smartphones, but marketers have to look at mobile advertising different ... Read More

Ramya Rajan

Retail marketing manager, InMobi

Source: Mobile Commerce

April 4, 2016, 4:58 PM
Lessons from innovative Chinese mobile apps

The combination of social media and mobile devices has become a way of life in ... Read More

David Jones

Director of sales engineering and APM evangelism, Dynatrace

Source: E-Commerce

January 29, 2016, 2:03 PM
Not all responsive designs are created equal

Intelligent application of responsive design techniques can significantly improve mobile site performance. Read More

John Fetto

Senior analyst, research & marketing, Hitwise/Connexity

Source: E-Commerce

January 28, 2016, 2:56 PM
Key e-commerce trends from the 2015 holiday season

Consumers mostly search on mobile devices, and those searches are often for discounts and may ... Read More

Stephan Schambach

Founder and CEO, NewStore

Source: E-Commerce

January 12, 2016, 3:10 PM
The Uber-ization of retail

“Those cars” deliver a strong message for retailers. Read More

Dan Slavin

Co-founder and CEO, CodeBroker

Source: Mobile Commerce

January 5, 2016, 12:04 PM
Mobile coupons work if you follow some basic rules

Redemption rates vary widely, but can be high when consumers request a mobile coupon. Read More

Itai Sadan

CEO, Duda

Source: Mobile Commerce

January 4, 2016, 2:59 PM
Mobile is a must for turning local searches into sales

A mobile-friendly site is required to show up high on Google, and click-to-call buttons and ... Read More

Ajay Kapur

Founder and CEO, Moovweb

Source: Mobile Commerce

December 30, 2015, 10:09 AM
Three contrarian m-commerce predictions for 2016

In-store digital strategies that drive online sales will succeed. Those that attempt to drive in-store ... Read More

Darren Hill

CEO & co-founder, WebLinc

Source: Mobile Commerce

December 11, 2015, 11:43 AM
Where mobile revenue came from this Thanksgiving weekend

Email drove the most mobile traffic, and mobile shoppers stayed longer than last year. Read More

Jonathan Opdyke

CEO, HookLogic

Source: E-Commerce

December 9, 2015, 9:19 AM
The evolving holiday shopping season: Delving into the data

Holiday shopping has shifted, with deals coming earlier and mobile shopping becoming more prevalent. Read More

Matt Asay

Vice president of mobile, Adobe Marketing Cloud

Source: Mobile Commerce

December 8, 2015, 9:12 AM
How to keep mobile shoppers engaged

Put valuable content up front, just as airlines make a boarding pass easy to find ... Read More

Mollie Spilman

Chief revenue officer, Criteo

Source: Mobile Commerce

November 24, 2015, 2:47 PM
How to reach the cross-device shopper

Mobile browsing precedes a third of desktop buying, making it essential that retailers cater to ... Read More

Nicole Jennings

senior vice president, paid digital media, PM Digital

Source: E-Commerce

November 2, 2015, 9:30 AM
Adapting holiday search strategy to the mobile ‘screen shift’

More consumers are searching on mobile devices and that provides opportunity for better contextual ads, ... Read More

Jan Verleur


Source: E-Commerce

October 29, 2015, 12:55 PM
Why e-retailers should worry about ad blocking

The technology interferes with the presentation of non-ad content and also can prevent retailers from ... Read More