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Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.”
Combined, Door to Door Organics and Relay Foods serve 63 markets in 18 states.
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A: There are better ways to improve SEO results.
Google still uses PageRank, albeit in a much more advanced form than when it was introduced. For instance, trust is a component now.
If you are referring to the recent "Penguin" algorithm update, that targets web sites that are falling short of the Google guidelines.
Acquiring links from directories is a low-value activity. It won't gain much for you. Your time is better spent building viral content, like infographics, personality tests, quizzes, top 10 lists, scavenger hunts, etc.
Still, I should answer your question about judging a directory's quality. A good measure for a directory's quality in the eyes of Google is: Does the directory primarily exist for users or for webmasters. If the latter, move on. Google doesn't like directories whose primary purpose to entice webmasters to submit their links.
Vice President, SEO Strategies, Covario Inc.