Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Amy Dusto

Associate Editor

Source: E-Commerce

January 28, 2013, 1:56 PM
There’s opportunity in e-retail, but it does take work

ChildrensBookstore.com takes off after six years as a lingering hobby. Read More

Guy Mucklow

CEO, Postcode Anywhere

Source: B2B E-Commerce

January 8, 2013, 4:19 PM
Looking outward

The CEO of Postcode Anywhere says many Hot 100 retailers welcome international shoppers. Read More

advertisement