Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Paul Demery

Managing Editor, B2B E-commerce

Source: BLOG_ROOT

July 6, 2012, 5:04 PM
Make sure your cloud doesn’t burst

Using Internet-hosted technology can be risky, but it’s worth taking steps to ensure its reliability. Read More

Amy Dusto

Associate Editor

Source: E-Commerce

July 6, 2012, 4:44 PM
E-commerce tech spending is up

Nordstrom’s investment in menswear retailer Bonobos illustrates the trend, as does Bonobos’ own development plans. Read More

advertisement