Commentary

Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and ScienceofSEO.com

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Paul Demery

Managing Editor, B2B E-commerce

Source: E-Commerce

May 23, 2012, 4:45 PM
It’s action that matters, not the label

Jamie Nordstrom doesn’t use the term omnichannel, but the retail chain gets the concept. Read More

Thad Rueter

Senior Editor

Source: E-Commerce

May 21, 2012, 10:21 AM
Secured searches make online marketing even murkier

More keyword data is obscured in analytical reports. Read More

Amy Dusto

Associate Editor

Source: E-Commerce

May 4, 2012, 2:30 PM
People under 35 prefer Chrome and Safari

Retailers should keep this in mind in setting technology priorities. Read More

advertisement