Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Allison Enright

Editor

Source: E-Commerce

January 26, 2012, 1:01 PM
Marketing will make or break J.C. Penney

Ron Johnson’s plan for Penney's at least gives the retailer a focus. Read More

Don Davis

Editor in Chief

Source: Internet Diary

January 20, 2012, 3:31 PM
SOPA's threat to e-retail

The anti-piracy bills could unleash new threats of litigation, the last thing e-retailers need. Read More

Don Davis

Editor in Chief

Source: E-Commerce

January 12, 2012, 9:02 AM
A first-hand look at the wide world of e-commerce

A young French entrepreneur gathers valuable insights on a global e-commerce tour. Read More

advertisement