Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and

Have a Question? Ask one of our experts... ask now. See Past Questions


Popular Threads

Most Recent Posts

Lindsey Murray

Vice president, marketing services, BrandShop

Source: E-Commerce

August 22, 2016, 10:57 AM
How content marketing can increase web traffic and SEO

Blog posts that were published years ago can continue driving leads traffic to your site. Read More

Keith Anderson

SVP of Strategy and Insights, Profitero

Source: E-Commerce

August 18, 2016, 2:36 PM
Amazon’s move Into private-label consumables: lessons for brands

Brands may want to consider releasing innovation to Amazon sooner than historically they would have ... Read More

Akino Chikada

Senior product marketing manager, MarkMonitor

Source: E-Commerce

August 16, 2016, 3:40 PM
Top tips for brands for fighting online counterfeiters

7 best practices for protecting your brand on the web. Read More

Scott Allan

Chief marketing officer, Pure Oxygen Labs

Source: Mobile Commerce

August 16, 2016, 2:49 PM
A mobile app strategy shift can make for happier holidays

Retailers should start now funneling online traffic to their apps, for consumers who had those ... Read More

Emily Carrion

Head of marketing, Apptentive

Source: Mobile Commerce

August 15, 2016, 3:47 PM
How mobile is a brand’s ‘canary in the coal mine’

A poor mobile app hurts your overall brand image. Here are some ways to get ... Read More

Maggie Young

Senior vice president, customer experience, UserTesting

Source: E-Commerce

August 15, 2016, 2:24 PM
How to test & optimize your omnichannel customer experience

Both quantitative and qualitative testing methods are essential for getting a full view of customer ... Read More

Cat Millar

Retail product marketing manager, Qubit

Source: E-Commerce

August 15, 2016, 2:06 PM
6 ways to win on Black Friday and all year long

Pay attention to free shipping and returns policies, and act quickly when a shopper abandons ... Read More

Dion Beary

Content creator, Ecomdash

Source: E-Commerce

August 12, 2016, 4:36 PM
How investing in UPCs opens the door to many marketplaces

Marketplace sellers must get Universal Product Codes in order to sell on many web portals, ... Read More

Dave McIninch

Chief revenue officer, Acquisio

Source: E-Commerce

August 12, 2016, 1:17 PM
5 ways to use Facebook ads to promote your brand and products

Here are a few ways you can get creative with Product ads, Carousel ads and ... Read More

Carl Hartmann

Co-founder and CEO, Temando

Source: E-Commerce

August 11, 2016, 11:32 AM
Shipping your way to post-purchase happiness

Many consumers see the value in different methods and speeds of shipping that cater to ... Read More

Andrew Rotteveel

Director of product strategy, Listrak

Source: E-Commerce

August 11, 2016, 11:11 AM
Top 10 tricks for maximizing holiday conversions

Start by capturing more email addresses so you’ll be able to market to shoppers during ... Read More

Gil Don

CEO, Splitit

Source: E-Commerce

August 10, 2016, 5:17 PM
How e-retailers can discover their ‘blue ocean’ of opportunity

Offer services your competitors don’t, relying on data for guidance. Read More

Anna Kuzmina

Chief international officer, Yandex.Money

Source: E-Commerce

August 10, 2016, 11:19 AM
How e-retailers can make live chats more effective

Let customers know live chats are available, and make sure agents have sufficient time to ... Read More

Timothy Seward

CEO, ROI Revolution

Source: Internet Diary

August 9, 2016, 5:05 PM
2016 Internet Trends: quantifying the mobile uprising

The widely followed annual Internet Trends report from Mary Meeker documents that advertisers remain too ... Read More

Rob Gonzalez

Co-founder and vice president of business development, Salsify

Source: E-Commerce

August 9, 2016, 1:47 PM
5 tips for maximizing web sales this holiday season

Shopper habits change around the holidays—and product content needs to change, too. Read More

Cheryl Amaya

Manager of client success team, WebLinc

Source: E-Commerce

August 9, 2016, 12:20 PM
Keep your e-commerce team inspired during the holiday season

Alleviate the stress with planned activities and rewards. Read More

John Stevens

CEO, Hosting Facts

Source: E-Commerce

August 8, 2016, 10:38 AM
3 ways retailers can boost online sales

To sell to today’s shoppers, try segmenting your email list, developing a cart-abandonment strategy and ... Read More

Meyar Sheik

CEO and co-founder, Certona

Source: E-Commerce

August 5, 2016, 2:03 PM
3 summer strategies for connecting with online shoppers

Mobile promotions, hot deals and social media activity can avert a warm-weather sales slump. Read More

Scott Allan

Chief marketing officer, Pure Oxygen Labs

Source: Mobile Commerce

August 4, 2016, 11:15 AM
Meeting the challenge of Amazon’s powerful mobile app

Amazon is winning by reducing friction. Competitors better do the same if they want to ... Read More

Cliff Rucker

Vice president of sales, U.S. Postal Service

Source: E-Commerce

August 3, 2016, 4:55 PM
3 strategies for curbing the cost of free shipping

Judicious price adjustments and economical shipping methods can ease the pain of offering free shipping. Read More

Diane Kegley

Chief marketing officer, RichRelevance

Source: E-Commerce

August 3, 2016, 3:15 PM
Redesign site search to boost findability and sales

Shoppers with intent to buy only find what they are looking for half the time. ... Read More

Ronald Dod

CEO and co-founder, Visiture

Source: E-Commerce

August 3, 2016, 1:11 PM
What Google’s RankBrain means for retailers

Focusing on your click-through rate and bounce rate is paramount for the RankBrain algorithm update. Read More

Bart Mroz

CEO, Sumo Heavy

Source: E-Commerce

August 3, 2016, 12:05 PM
Will Facebook Live usher in a new era of TV home shopping?

Retailers can target consumers based on their Facebook profile and create their own online shopping ... Read More

Jason Miller

Chief strategist of commerce, Akamai Technologies

Source: E-Commerce

July 31, 2016, 2:08 PM
M-commerce is better, but not perfect with responsive design

Performance can remain an issue if a responsive site is not designed correctly. Read More

Xavier Pavie

Associate academic director for MSc in Management & director of iMagination Center, ESSEC Business School

Source: E-Commerce

July 27, 2016, 4:03 PM
Seven reasons for Alibaba’s success

One big one: attracting sellers by eliminating listing fees. Read More

Pini Yakuel

Founder and CEO, Optimove

Source: E-Commerce

July 26, 2016, 4:43 PM
5 retention strategies for online retailers

Marketers must focus on getting customers to stay, and not burn them out with untargeted ... Read More

Scott Stone

Chief marketing officer, Chargeback

Source: E-Commerce

July 26, 2016, 3:49 PM
How to turn friendly fraud into customer loyalty

Understanding the various kinds of fraud allows a merchant to strengthen ties with honest shoppers ... Read More

Mike Cassidy

Storyteller, Bloomreach

Source: E-Commerce

July 26, 2016, 12:56 PM
Amazon Prime Day’s halo effect for other e-retailers

Four strategies that can help competitors compete with Amazon on Prime Day. Read More

Jennifer Silverberg

CEO, SmartCommerce

Source: E-Commerce

July 25, 2016, 3:49 PM
The adaptive, omnichannel CPG retailer will prosper

Retailers and consumer packaged goods brands have an unprecedented opportunity to work together, particularly if ... Read More

Amir Konigsberg

CEO and founder, Twiggle

Source: Mobile Commerce

July 25, 2016, 3:38 PM
Three mobile innovations disrupting search and discovery

Search technology for mobile devices is diverging from desktop search. Read More