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Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: B2B E-Commerce

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Source: E-Commerce

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Ranga Bodla

Director, Wholesale Distribution Industry Lead, NetSuite Inc.

Source: BLOG_ROOT

February 11, 2014, 9:10 AM
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Paul Demery

Managing Editor, B2B E-commerce

Source: BLOG_ROOT

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Mike Gross

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Source: E-Commerce

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Andy Hoar

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Source: B2B E-Commerce

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