Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Don Davis

Editor in Chief

Source: B2B E-Commerce

July 13, 2011, 8:59 AM
Amazon goes to the voters

In a brilliant ploy, Amazon aims to put before California voters—many of them online shoppers—the ... Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

May 3, 2011, 4:10 PM
What this year’s Top 500 numbers really mean

The real story is who’s ahead—and who’s behind—in the race for more market share. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

March 23, 2011, 4:40 PM
The web isn’t just another comparable-store statistic

Big chains shouldn’t lump e-commerce in with their same-store sales reports. Read More

Don Davis

Editor in Chief

Source: B2B E-Commerce

January 28, 2011, 1:06 PM
Why doesn't Amazon grow up?

Mature market leaders are supposed to grow slowly, but Amazon is growing as fast as ... Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

January 28, 2011, 12:56 PM
Time isn’t a luxury Borders can afford

It's too late to make Borders into a big enough e-commerce player. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

January 12, 2011, 4:44 PM
Eat my dust

Why online retailing may still morph into Amazon and everyone else. Read More

Bill Briggs

Senior Editor

Source: B2B E-Commerce

December 22, 2010, 4:20 PM
Stand up and be counted for the Second 500

Internet Retailer wants to hear all about the online retail market’s fastest up and comers. Read More

Paul Demery

Managing Editor, B2B E-commerce

Source: B2B E-Commerce

December 21, 2010, 4:17 PM
The eBags inside track to fast drop-shipping amid surging sales

It wouldn't hurt to learn a few tips from the innovative and growing eBags. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

December 1, 2010, 3:04 PM
Cyber Monday Records: Soon to be a ghost of Christmas past

The annual sales records for Cyber just keep on coming, but only for a few ... Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

November 10, 2010, 2:42 PM
Who wins the Amazon/Diapers.com price war? Everyone

Amazon’s $500 million deal for Quidsi has grown up implications for all sides. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

October 20, 2010, 2:29 PM
The world according to Gap

Any sales gap at Gap will be filled online and overseas. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

October 6, 2010, 2:37 PM
J.C. Penney catalogs: Rest in peace

Penney killed off its remaining catalogs, a harbinger of more obituaries to come. Read More

Zak Stambor

Managing Editor

Source: B2B E-Commerce

September 24, 2010, 10:00 AM
Giving voice in 140 characters or less

Twitter enables retailers to interact with consumers on a human level. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

September 15, 2010, 4:30 PM
Moving up the salary ladder

Top 500 retailers will extend great offers to experienced managers who can drive growth. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

August 31, 2010, 4:01 PM
Amazon’s secret European weapon: Square footage

More distribution centers give Amazon a competitive edge. Read More

Zak Stambor

Managing Editor

Source: B2B E-Commerce

August 31, 2010, 2:18 PM
Who do you think is hot?

We want to hear which sites you think deserve inclusion in the Hot 100 list. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

August 17, 2010, 5:13 PM
J.C. Penney ups its web game

A little addition to its earnings release shows how serious Penney is about the web. Read More

Zak Stambor

Managing Editor

Source: E-Commerce

August 12, 2010, 1:20 PM
Marketplace melee

The changes keep coming at top marketplaces, but what does it mean for small merchants? Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

July 30, 2010, 1:07 PM
The mother of all patent battles

Web merchants should pay close attention to a pair of court battles underway in Texas ... Read More

Zak Stambor

Managing Editor

Source: B2B E-Commerce

July 29, 2010, 4:17 PM
Personalization comes to daily deals

Groupon today announced it is rolling out tailored offers. Will more daily deal sites follow? Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

July 14, 2010, 3:37 PM
Pier 1: Too little, too late

It’s flawed thinking with only a tepid return to e-commerce. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

July 2, 2010, 4:18 PM
The root cause for buying Woot

I like Amazon’s approach to the private sale and daily deal web site business: if ... Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

June 25, 2010, 11:44 AM
Twitter party time

Want to generate actual sales with social networking? Follow the lead of Organize.com and throw ... Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

June 15, 2010, 4:50 PM
Keep nation building local

Estee Lauder conquers the online retail world one corner at a time. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

June 7, 2010, 9:03 AM
Out from the shadows

Ann Taylor saw the light and is now disclosing web sales. Any other takers? Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

June 3, 2010, 3:03 PM
Making the pieces fit

Liberty Media knows its way around online retail deal integration. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

June 2, 2010, 4:44 PM
Executing the basics

There were no secret ingredients that turned Diapers.com from a category leader into a category ... Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

May 14, 2010, 3:51 PM
Where Macy’s goes, other chains must follow

Pure and simple - when it comes to the web, Macy's Inc. gets it. Read More

advertisement