The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
Sponsored by 2013 Social Media 300
Internet Retailer's four blogs cover the industry with perspective pieces on: growth & direction of the broader Internet world; trends in e-commerce; best practices, strategies and technology adoption of market leaders; and the powerful force of the ever-growing mobile commerce sector.
Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?
Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...
A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.
From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...
Principal, JAC CRM Consulting LLC.
Beacons enable retailers to provide targeted offers to store shoppers, gather valuable consumer information and ... 0Still time to update e-commerce before the holidays
The advent of cloud-based solutions make it possible to overhaul an e-commerce platform in as ... 0How can online businesses benefit from programmatic marketing?
With access now to vast and more accurate data, programmatic marketing brings us ever closer ... 0How branded content engages online shoppers
There are many types of content specific to a brand that can set that brand ... 0Day one with an Amazon Dash Button
My first Amazon Dash Button was delivered yesterday. My first order placed with it will ... 0Build Your B2B eCommerce Platform Around Your Customers
With more B2B buyers demanding the option to buy from their suppliers online, companies need ... 0Centralized order management is key to cross-channel success
An IBM survey shows the most successful retailers set themselves apart by creating a centralized ... 0Driving conversion with better product content
Certain website features, such as customer reviews, have relatively little impact on driving traffic, but ... 0The most expensive keywords in paid search, by CPC and spend
Retailers spend a lot to advertise against searches for iPhones, flowers and engagement rings. 0Tough times for Russian e-retailers
One web retailer shuts down, another suspends operations, as the economic crisis impacts e-commerce. 0
Retailers face potentially heavy costs if a proposal for changing Internet address rules goes through. ... 6Social selling or simply annoying?
Nearly every day I get a new announcement about a service that helps e-retailers set ... 5Daily deal overload
Deals should be tailored to their audience. 5No m-commerce site? You're losing sales—big time
A prominent e-commerce figure tells how to figure out your mobile revenue. 5The future of social commerce isn’t on Facebook
The social network wants retailers to integrate its features into their sites. 5Bye bye, BlackBerry
The smartphone operating system continues to sink. Why bother? 5Executing the basics
There were no secret ingredients that turned Diapers.com from a category leader into a category ... 4Here comes social media—ready or not
One of the most frequently mentioned topics the 2010 Internet Retailer Conference & Exhibition in ... 4Which is more important: a site or an app?
No question: an m-commerce site. 4Welcome e-mails are hit or miss
Welcome e-mails offer retailers a prime opportunity to present a unique deal. 4
Source: Mobile CommerceFebruary 28, 2014, 4:43 PM
Conversion rates fell on mobile devices, while increasing on desktops during the last holiday season. ... Read More
Chief marketing officer, Bradford Networks
Source: E-CommerceFebruary 26, 2014, 5:23 PM
Even retailers without store payment systems, the entry point for criminals who hacked Target, Neiman ... Read More
Vice President & Research Director, Forrester Research
Director of social media, Zog Digital
Source: E-CommerceFebruary 18, 2014, 5:17 PM
Women account for a majority of online spending, some studies say. And women are by ... Read More
director of risk services, WhitePages Pro
Source: E-CommerceFebruary 17, 2014, 2:30 PM
Online retailers can reduce the number of transactions they must manually review by comparing key ... Read More
Principal analyst, Forrester Research
chief technology officer, Vibes
Source: E-CommerceFebruary 11, 2014, 9:38 AM
Because Google and Apple dominate the market, it’s crucial for mobile strategies to incorporate both ... Read More
Director, Wholesale Distribution Industry Lead, NetSuite Inc.
Chief editor, East-West Digital News
Source: Internet DiaryFebruary 5, 2014, 5:17 PM
The Russian customs service has agreed to make it easier for e-commerce parcels to get ... Read More