Commentary

Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and ScienceofSEO.com

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 20, 2013, 3:29 PM
Wanna buy a watch?

Apple’s rumored iWatch is of questionable value. Read More

Jack Love

Publisher, Chairman

Source: E-Commerce

March 20, 2013, 12:21 PM
The Flaw in Omnichannel Retailing

Retail chains like the strategy, but it's limiting their potential in e-commerce. Read More

Eliyahu Federman

SVP, 1SaleADay.com

Source: E-Commerce

March 19, 2013, 2:36 PM
The copyright perils of social media marketing

How a hot tune briefly got an e-retailer into hot water with Facebook. Read More

Jules Pieri

CEO, Daily Grommet

Source: E-Commerce

March 15, 2013, 2:34 PM
An e-retailer's hunt for cool new products

Daily Grommet is looking to discover innovative new products it can sell online. Read More

Guy Mucklow

CEO, Postcode Anywhere

Source: BLOG_ROOT

March 14, 2013, 3:18 PM
What you can learn from Amazon

A U.K. e-commerce executive sums up the features that draw shoppers to Amazon.com. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 13, 2013, 11:57 AM
A smart move with NFC

Visa teaming with Samsung is just the ticket. Read More

Don Davis

Editor in Chief

Source: E-Commerce

March 12, 2013, 3:09 PM
Can Google save retail stores?

A rumored alliance with chains makes sense, but poses major challenges. Read More

advertisement