Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and

Have a Question? Ask one of our experts... ask now. See Past Questions


Popular Threads

Most Recent Posts

Donn Davis

Cofounder, Revolution; Partner, Revolution Growth

Source: E-Commerce

February 20, 2017, 11:36 AM
Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ... Read More

Rochelle Bailis

Global director of content & insights, Connexity

Source: E-Commerce

February 16, 2017, 9:11 AM
Nordstrom vs. Macy’s: a department store showdown

Not only does Macy’s attract more online traffic, more of that traffic comes from mobile ... Read More

Jaysen Gillespie

Vice president, head of data science and analytics, Criteo

Source: E-Commerce

February 8, 2017, 4:51 PM
Be a smart marketing Cupid in February to maximize sales

Campaigns optimized for smartphones will capture more last-minute sales and keep in mind that shoppers ... Read More

Jorge Castrejon

Marketing insights analyst, Profitero

Source: E-Commerce

February 8, 2017, 12:27 PM
5 Valentine’s Day tips for sweet online success

Use compelling terms in search ads, encourage reviews and make sure product photos display well ... Read More

Carl Hartmann

Co-founder and CEO, Temando

Source: E-Commerce

February 8, 2017, 9:24 AM
Five tips for increasing online sales to baby boomers

Seniors outspend Gen X and millennials and have well-defined buying patterns that merchants can tap ... Read More

Will Gensburg

Vice president and managing director, UPS i-parcel

Source: E-Commerce

February 8, 2017, 8:45 AM
Global e-commerce: How to win with shoppers in China

Tips for success in the largest online retail market in the world. Read More

Ralph Tkatchuk

Founder, TK DataSec Consultancy

Source: E-Commerce

February 7, 2017, 5:02 PM
3 must-know benchmark metrics for fashion e-commerce brands

Average order value, retention rates and how frequently customers post reviews are key to success ... Read More

Gene Ku

Founder and chairman, Mobovida

Source: E-Commerce

February 6, 2017, 9:21 AM
Thrilling e-commerce sites keep customers coming back

It starts with taking advantage of the data available to give your customer what she ... Read More

Travis Thompson

Application network architect, MuleSoft

Source: E-Commerce

February 6, 2017, 8:59 AM
How APIs can create delightful shopping experiences

Making inventory and location data available to online and mobile consumers can ensure they can ... Read More

Maya Mikhailov

EVP and co-founder, GPShopper

Source: E-Commerce

February 5, 2017, 4:06 PM
Relationship goals: Luxury fashion, meet social media

Social media breaks down the traditional barriers between the average shopper and luxury. But high-end ... Read More

Frank Kochenash

Global SVP of Commerce Strategy, Possible

Source: E-Commerce

February 2, 2017, 9:45 AM
How e-commerce will change the grocery industry

As more young consumers go without cars, grocery delivery becomes more attractive. But grocers will ... Read More

Adrien Henni

Chief editor, East-West Digital News

Source: E-Commerce

January 31, 2017, 9:21 AM
GeoPost of France acquires a Russian delivery service

The deal for SPSR Express continues a trend toward consolidation of delivery services in Russia. Read More

Phillip Adcock

Founder and managing director, Shopping Behaviour Explained Ltd

Source: E-Commerce

January 29, 2017, 1:34 PM
What Amazon’s Dash button means to the future of online shopping

The utility of the Dash button is limited today, but it’s giving Amazon valuable customer ... Read More

Frances Donegan-Ryan

Global community engagement mgr., Bing Ads

Source: Mobile Commerce

January 26, 2017, 4:55 PM
Valentine’s Day is an increasingly mobile holiday

48% of searches for Valentine’s Day on Bing in 2016 came from mobile devices. Read More

Dan Wilkinson

Chief commercial officer, 1WorldSync

Source: E-Commerce

January 26, 2017, 4:29 PM
Is Elon Musk changing e-commerce as we know it?

Tesla shows the way by making sure all parts of its business work smoothly together. Read More

Ajay Kapur

Founder and CEO, Moovweb

Source: E-Commerce

January 26, 2017, 12:04 PM
Lose the gimmicks and embrace 2017's key digital commerce trends

Ordering pizza by emoji sounds cool, but what consumers really want is fast and easy ... Read More

Anna Johansson

Business consultant

Source: E-Commerce

January 25, 2017, 4:46 PM
Getting a little more info can boost future e-commerce sales

If you sell dog T-shirts, it’s important to know which of your customers own dogs ... Read More

Philip Masiello

CEO, Hound Dog Digital

Source: E-Commerce

January 24, 2017, 2:46 PM
5 essential e-commerce tools for consumer research

Online retailers have many ways of learning about what consumers want and how they shop, ... Read More

Andrew Ruegger

Senior partner & head of data science, Catalyst

Source: E-Commerce

January 23, 2017, 2:33 PM
How online search data can improve offline retail results

Search data represents the largest, unbiased free source of consumer data in the world. Read More

Brice McBeth

Founder and CEO, Standish Salon Goods & Reap Marketing

Source: E-Commerce

January 23, 2017, 2:21 PM
Ditch averages to find e-commerce conversion breakthroughs

An e-retailer explains how averages can obscure the kinds of clients you serve. Read More

Mark Flegg

Global product director of domains and security, Corporation Service Company

Source: E-Commerce

January 23, 2017, 11:23 AM
Managing SSL certificates is key to reducing cybercrime risk

Many IT managers admit they don’t know where all their security keys and certificates are ... Read More

Adrien Henni

Chief editor, East-West Digital News

Source: E-Commerce

January 23, 2017, 9:20 AM
A Russian bank discusses a partnership with Alibaba

By partnering with Russian national savings bank Sberbank Alibaba could more easily navigate bureaucratic obstacles ... Read More

Paul Dobbins

National director of sales & account management, Fortegra

Source: E-Commerce

January 18, 2017, 9:27 AM
6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ... Read More

Jeff Sass

Chief marketing officer, .Club Domains LLC

Source: E-Commerce

January 17, 2017, 3:42 PM
How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to Read More

Will Gensburg

Vice president and managing director, UPS i-parcel

Source: E-Commerce

January 17, 2017, 10:38 AM
How to win with online shoppers in Canada

90% of Canadians live within 100 miles of the U.S. border and most already shop ... Read More

Sven Hammar

CEO, Apica

Source: E-Commerce

January 12, 2017, 9:34 AM
4 ways to keep customers from abandoning your shopping cart

Think of the 69% industry average cart abandonment rate as an opportunity to win incremental ... Read More

Ralph Tkatchuk

Founder, TK DataSec Consultancy

Source: E-Commerce

January 10, 2017, 11:25 AM
5 ways retailers can reduce shopping cart abandonment

There are steps web merchants can take all along the path to purchase that can ... Read More

Loren Padelford

General manager and vice president, Shopify Plus

Source: E-Commerce

January 6, 2017, 4:06 PM
The latest tech helping online shoppers try before they buy

Online retailers increasingly incorporate technology that recreates the sensory and social experience of physical shopping. Read More

Mike Matan

Vice president of industry engagement, product and marketing, Global Network Business, American Express

Source: E-Commerce

January 3, 2017, 5:06 PM
How online retailers can curtail fraud in 2017

Many consumers are willing to take steps to protect their data. E-retailers should encourage those ... Read More

Edwin Choi

Vice president of marketing, CellularOutfitter

Source: E-Commerce

January 3, 2017, 2:33 PM
An online retailer’s e-commerce predictions for 2017

More lookalike marketing, SnapChat and video ads, and online retailers offering private-label goods are all ... Read More