The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.”
The tools build on the vast amount of information Google knows about consumers.
Sponsored by 2013 Social Media 300
Q: How can a manufacturer make production descriptions available to retailers that sell its products?
How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...
A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.
Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...
Founder, NetConcepts and ScienceofSEO.com
An app should be the easiest way to make a purchase, and offer other benefits, ... 0Amazon, e-commerce, and the new focus of SEO
Winning top search positions on retail sites becomes a crucial factor for brands. 0How gamification helped us promote our e-commerce app
Motivation drives action, and games provide a great way to motivate consumers. 0Optimize retail email for mobile apps and web
Email should route traffic to the consumer’s preferred destination, whether it’s the retailer’s mobile website ... 0Pokemon GO and the future of in-store augmented reality
Augmented reality allows retailers to give shoppers instant product details and promotions through their smartphones. 0How to improve mobile checkout
IKEA provides a glimpse of the future with a test that lets consumers scan items ... 05 reasons to rewire electronics and appliances e-commerce
A survey shows how consumer electronics and appliance e-retailers can better serve online shoppers. 0Are retailers correctly measuring return on online ad spend?
Marketing-adjusted profitability—revenue minus the cost of product and marketing—and customer lifetime value can be more ... 0How an e-retailer manages messaging in a multicultural workforce
Though many on your team may be fluent in English, nuances might be missed and ... 0Digital strategies for revitalizing rebates
Use rebates to gain valuable information and improve customer service levels. 0
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A prominent e-commerce figure tells how to figure out your mobile revenue. 5The future of social commerce isn’t on Facebook
The social network wants retailers to integrate its features into their sites. 5Bye bye, BlackBerry
The smartphone operating system continues to sink. Why bother? 5Executing the basics
There were no secret ingredients that turned Diapers.com from a category leader into a category ... 4Here comes social media—ready or not
One of the most frequently mentioned topics the 2010 Internet Retailer Conference & Exhibition in ... 4Which is more important: a site or an app?
No question: an m-commerce site. 4Welcome e-mails are hit or miss
Welcome e-mails offer retailers a prime opportunity to present a unique deal. 4
Lead for GfK’s Retail research and consulting practice in the U.S.
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