Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 31, 2011, 9:40 AM
NFC: Don’t hold your breath

It may be a part of the mobile payments future, but not anytime soon. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

March 30, 2011, 4:40 PM
Is your site too flashy?

As more consumers surf with their smartphones, retailers should think twice about Flash. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

March 23, 2011, 4:40 PM
The web isn’t just another comparable-store statistic

Big chains shouldn’t lump e-commerce in with their same-store sales reports. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 18, 2011, 4:00 PM
A revolution in personal computing has begun

The tablet PC is changing the way people—and e-commerce vendors—interact with the web. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

March 15, 2011, 3:24 PM
The iPad is unique. Use it accordingly.

Apple was creative when it made the iPad. Retailers should think creatively when using it. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 14, 2011, 11:10 AM
4% of Gilt Groupe’s sales come from iPad users

And Apple sells 500,000 of the iPad 2. Opportunity knocks. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

March 9, 2011, 2:53 PM
LivingSocial aims to bring merchants' dead hours to life

Why LivingSocial's Instant Deals are a good deal for local merchants. Read More

Katie Evans

Editor, Mobile

Source: Mobile Commerce

March 3, 2011, 2:04 PM
The code on using bar codes

Retailers are using bar codes, and many are forgetting to give consumers the instruction manual. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 1, 2011, 12:11 PM
Apple aims to gobble up market share with the iPad 2

Learn lessons now from retailers with powerful iPad apps. Read More

advertisement