Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and

Have a Question? Ask one of our experts... ask now. See Past Questions


Popular Threads

Most Recent Posts

Adam Berke

President and chief marketing officer, AdRoll

Source: Mobile Commerce

July 14, 2016, 1:32 PM
How to market to consumers who use multiple devices

Be aware of the two main ways to identify cross-device consumer and important attribution principles. Read More

Keith Anderson

SVP of Strategy and Insights, Profitero

Source: E-Commerce

July 14, 2016, 10:13 AM
An Amazon’s seller’s secrets of success

One tip: email buyers and encourage them to write reviews. It gives you some control ... Read More

Ajay Kapur

Founder and CEO, Moovweb

Source: Mobile Commerce

July 11, 2016, 4:51 PM
Is Apple Pay e-retailers' first real chance against Amazon?

Implementing Apple Pay for mobile websites gets retailers immediately at parity with the Amazon buying ... Read More

Nathan Grimm

Director of marketing and product, DNA Response

Source: E-Commerce

July 11, 2016, 4:26 PM
Will your Prime Day sales turn into profits?

It takes a big sales lift to maintain total profits when discounts are deep. Read More

Rotem Gal

Marketing consultant

Source: E-Commerce

July 11, 2016, 8:59 AM
Better inventory management for web and omnichannel retailers

Moving to cloud technology is a first step toward giving everyone in the organization better ... Read More

Matt Leigh

National account manager, Edgenet

Source: E-Commerce

July 6, 2016, 3:03 PM
The 16 pieces of data e-retailers need from suppliers

Properly describing a product will lead to it appearing higher in search results and selling ... Read More

John Fetto

Senior analyst, research & marketing, Hitwise/Connexity

Source: Mobile Commerce

July 5, 2016, 12:06 PM
What are shoppers searching for on the mobile phones?

Many shoppers use their mobile phones to search for deals, including when they’re in stores. Read More

Brian Solis

Principal analyst, Altimeter, a Prophet company

Source: Mobile Commerce

June 29, 2016, 9:28 AM
How to design a better mobile shopping experience

Google has come up with 25 useful principles for mobile site design. Read More

Terri Mock

Chief revenue officer, Ve Interactive North America

Source: E-Commerce

June 28, 2016, 5:21 PM
How effective were e-commerce marketers this spring?

The lowest abandonment rates were on home improvement sites, while cosmetics e-retailers did the best ... Read More

Paul Rogers

Digital marketing consultant and founder,

Source: E-Commerce

June 27, 2016, 4:04 PM
How online retailers can generate more sales through site search

Semantic search can grasp the intent of the consumer, but it requires a retailer to ... Read More

Kaus Mukherjee

Founder, iBuySell

Source: Mobile Commerce

June 23, 2016, 4:19 PM
Making online auctions fun for mobile millennials

Younger consumers love to be engaged in new and interesting ways that include a friendly ... Read More

Adrien Henni

Chief editor, East-West Digital News

Source: E-Commerce

June 23, 2016, 8:56 AM
How a Ukrainian startup marries Big Data and e-commerce

DataProm is expanding rapidly in Asia where founder Anton Vokrug sees light competition. Read More

Terri Mock

Chief revenue officer, Ve Interactive North America

Source: E-Commerce

June 22, 2016, 4:22 PM
How e-commerce marketers can prepare now for the holiday season

Early summer is when a marketing team can think most clearly about the frenzied holiday ... Read More

Clifford R. Ennico


Source: E-Commerce

June 22, 2016, 3:50 PM
IRCE: A Woodstock for internet retailers

Commentary on some of the small businesses offering e-retail services at IRCE. Read More

Patti Soete

Strategic services manager, Kenshoo

Source: E-Commerce

June 21, 2016, 2:48 PM
Facebook's Dynamic Ads: a best practice guide

Do’s and don’ts related to the dynamic ads that are targeted at consumers who have ... Read More

Dustin Lewis

Director of network operations, Forte Payment Systems

Source: E-Commerce

June 20, 2016, 4:37 PM
How e-retailers can advance the fight against cyber thieves

Encourage good password-protection practices, and remind customers you won’t ask for passwords and card numbers ... Read More

Craig Teich

Executive vice president of global sales, Connexity

Source: E-Commerce

June 20, 2016, 4:22 PM
Look past look-alike audiences to more sophisticated targeting

Look-alike modeling can help you reach new customers, but keep in mind competitors may be ... Read More

Frances Donegan-Ryan

Global community engagement mgr., Bing Ads

Source: E-Commerce

June 20, 2016, 2:56 PM
June weddings offer year-round marketing insights

Many couples plan weddings early in the year, and guests are searching for gifts at ... Read More

Jessica Woodbury

Business development manager, CJ Affiliate by Conversant

Source: E-Commerce

June 20, 2016, 10:08 AM
Best practices for affiliate marketing on Pinterest

Pinterest recently lifted its ban on affiliate links in pins. Here’s how you can take ... Read More

Carl Sednaoui

Director of marketing,

Source: E-Commerce

June 17, 2016, 11:30 AM
How to make a bang with your July 4th email marketing

In 2015 Americans spent $6.7 billion on the 4th of July and 33 million people ... Read More

Andrew Rotteveel

Director of product strategy, Listrak

Source: E-Commerce

June 15, 2016, 2:20 PM
Reach back to holiday browsers to impact your bottom line

More consumers will visit retail sites during the holiday season, and retailers that get back ... Read More

Margie Kupfer

Vice president of marketing, 3Cinteractive

Source: Mobile Commerce

June 14, 2016, 5:32 PM
How retailers can build successful summertime mobile campaigns

Keep in mind that consumers are more likely to be near tourist attractions than the ... Read More

Ronald Dod

CEO and co-founder, Visiture

Source: E-Commerce

June 12, 2016, 3:56 PM
Organic search traffic dropping? Here’s what you can do

Tips on addressing several of the most common sources of declining organic search engine traffic. Read More

Sarah Clark

President, Mitchell

Source: E-Commerce

June 10, 2016, 11:41 AM
4 ways to use mobile phones to personalize the shopping journey

Ubiquitous mobile broadband offers retailers new ways to personalize and enhance in-store shopping. Read More

Kelly Idol

Senior vice president of sales, DataMentors

Source: E-Commerce

June 9, 2016, 2:47 PM
Why consumer-generated content is key for today’s retailers

Here are three ways to enhance marketing with consumer content. Read More

Sven Hammar

CEO, Apica

Source: E-Commerce

June 9, 2016, 12:42 PM
How to run successful website load tests

Load testing is instrumental to any web or mobile presence. But how do you carry ... Read More

Bart Mroz

CEO, Sumo Heavy

Source: E-Commerce

June 8, 2016, 10:15 PM
How to maximize online sales for Father’s Day

Creating a special section on your home page or a simple Father’s Day rotating slideshow ... Read More

Doug Heise

Global product marketing director, CoreMedia

Source: E-Commerce

June 8, 2016, 6:32 PM
Why good online retailers are also good editors

A sweater is no longer just a sweater. It needs to tell a story. Read More