Commentary

Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and ScienceofSEO.com

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Matt Leigh

National account manager, Edgenet

Source: E-Commerce

July 6, 2016, 3:03 PM
The 16 pieces of data e-retailers need from suppliers

Properly describing a product will lead to it appearing higher in search results and selling ... Read More

John Fetto

Senior analyst, research & marketing, Hitwise/Connexity

Source: Mobile Commerce

July 5, 2016, 12:06 PM
What are shoppers searching for on the mobile phones?

Many shoppers use their mobile phones to search for deals, including when they’re in stores. Read More

Brian Solis

Principal analyst, Altimeter, a Prophet company

Source: Mobile Commerce

June 29, 2016, 9:28 AM
How to design a better mobile shopping experience

Google has come up with 25 useful principles for mobile site design. Read More

Terri Mock

Chief revenue officer, Ve Interactive North America

Source: E-Commerce

June 28, 2016, 5:21 PM
How effective were e-commerce marketers this spring?

The lowest abandonment rates were on home improvement sites, while cosmetics e-retailers did the best ... Read More

Paul Rogers

Digital marketing consultant and founder, Replatforming.com

Source: E-Commerce

June 27, 2016, 4:04 PM
How online retailers can generate more sales through site search

Semantic search can grasp the intent of the consumer, but it requires a retailer to ... Read More

Kaus Mukherjee

Founder, iBuySell

Source: Mobile Commerce

June 23, 2016, 4:19 PM
Making online auctions fun for mobile millennials

Younger consumers love to be engaged in new and interesting ways that include a friendly ... Read More

Adrien Henni

Chief editor, East-West Digital News

Source: E-Commerce

June 23, 2016, 8:56 AM
How a Ukrainian startup marries Big Data and e-commerce

DataProm is expanding rapidly in Asia where founder Anton Vokrug sees light competition. Read More

Terri Mock

Chief revenue officer, Ve Interactive North America

Source: E-Commerce

June 22, 2016, 4:22 PM
How e-commerce marketers can prepare now for the holiday season

Early summer is when a marketing team can think most clearly about the frenzied holiday ... Read More

Clifford R. Ennico

Attorney

Source: E-Commerce

June 22, 2016, 3:50 PM
IRCE: A Woodstock for internet retailers

Commentary on some of the small businesses offering e-retail services at IRCE. Read More

Patti Soete

Strategic services manager, Kenshoo

Source: E-Commerce

June 21, 2016, 2:48 PM
Facebook's Dynamic Ads: a best practice guide

Do’s and don’ts related to the dynamic ads that are targeted at consumers who have ... Read More

Dustin Lewis

Director of network operations, Forte Payment Systems

Source: E-Commerce

June 20, 2016, 4:37 PM
How e-retailers can advance the fight against cyber thieves

Encourage good password-protection practices, and remind customers you won’t ask for passwords and card numbers ... Read More

Craig Teich

Executive vice president of global sales, Connexity

Source: E-Commerce

June 20, 2016, 4:22 PM
Look past look-alike audiences to more sophisticated targeting

Look-alike modeling can help you reach new customers, but keep in mind competitors may be ... Read More

Frances Donegan-Ryan

Global community engagement mgr., Bing Ads

Source: E-Commerce

June 20, 2016, 2:56 PM
June weddings offer year-round marketing insights

Many couples plan weddings early in the year, and guests are searching for gifts at ... Read More

Jessica Woodbury

Business development manager, CJ Affiliate by Conversant

Source: E-Commerce

June 20, 2016, 10:08 AM
Best practices for affiliate marketing on Pinterest

Pinterest recently lifted its ban on affiliate links in pins. Here’s how you can take ... Read More

Carl Sednaoui

Director of marketing, MailCharts.com

Source: E-Commerce

June 17, 2016, 11:30 AM
How to make a bang with your July 4th email marketing

In 2015 Americans spent $6.7 billion on the 4th of July and 33 million people ... Read More

Andrew Rotteveel

Director of product strategy, Listrak

Source: E-Commerce

June 15, 2016, 2:20 PM
Reach back to holiday browsers to impact your bottom line

More consumers will visit retail sites during the holiday season, and retailers that get back ... Read More

Margie Kupfer

Vice president of marketing, 3Cinteractive

Source: Mobile Commerce

June 14, 2016, 5:32 PM
How retailers can build successful summertime mobile campaigns

Keep in mind that consumers are more likely to be near tourist attractions than the ... Read More

Ronald Dod

CEO and co-founder, Visiture

Source: E-Commerce

June 12, 2016, 3:56 PM
Organic search traffic dropping? Here’s what you can do

Tips on addressing several of the most common sources of declining organic search engine traffic. Read More

Sarah Clark

President, Mitchell

Source: E-Commerce

June 10, 2016, 11:41 AM
4 ways to use mobile phones to personalize the shopping journey

Ubiquitous mobile broadband offers retailers new ways to personalize and enhance in-store shopping. Read More

Kelly Idol

Senior vice president of sales, DataMentors

Source: E-Commerce

June 9, 2016, 2:47 PM
Why consumer-generated content is key for today’s retailers

Here are three ways to enhance marketing with consumer content. Read More

Sven Hammar

CEO, Apica

Source: E-Commerce

June 9, 2016, 12:42 PM
How to run successful website load tests

Load testing is instrumental to any web or mobile presence. But how do you carry ... Read More

Bart Mroz

CEO, Sumo Heavy

Source: E-Commerce

June 8, 2016, 10:15 PM
How to maximize online sales for Father’s Day

Creating a special section on your home page or a simple Father’s Day rotating slideshow ... Read More

Doug Heise

Global product marketing director, CoreMedia

Source: E-Commerce

June 8, 2016, 6:32 PM
Why good online retailers are also good editors

A sweater is no longer just a sweater. It needs to tell a story. Read More

Gemma Baker

Marketing executive, Click4Assistance Ltd.

Source: E-Commerce

June 7, 2016, 2:18 PM
Google learns black is not the new blue: lessons for live chat

A/B testing quickly convinced Google that its millions of users wanted to stay with blue ... Read More

Udayan Bose

Founder and CEO, NetElixir

Source: E-Commerce

June 2, 2016, 10:46 AM
3 major takeaways for e-retailers from Google’s big event

Mobile and social are a big focus. And Google provides a new kind of customer ... Read More

Timothy Seward

CEO, ROI Revolution

Source: E-Commerce

May 30, 2016, 10:41 AM
Top investment priorities for online retailers

If you want to match Amazon’s growth, you’ll have to invest in recruitment, education and ... Read More

Philip Rooke

CEO, Spreadshirt Inc.

Source: E-Commerce

May 27, 2016, 5:44 PM
An online retailer’s view of the ‘Brexit’ debate

British web retailers could be left out of the e-commerce race as other players in ... Read More

Ethan Senturia

CEO, Dealstruck

Source: E-Commerce

May 27, 2016, 2:51 PM
DSCR: The 4-letter term that's be critical for small e-retailer

Lenders will look at the ratio of operating income to debit, or the debt service ... Read More

advertisement