Facebook’s product is important because email is the most cost-effective marketing channel that online retailers use.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
Sponsored by 2013 Social Media 300
Internet Retailer's four blogs cover the industry with perspective pieces on: growth & direction of the broader Internet world; trends in e-commerce; best practices, strategies and technology adoption of market leaders; and the powerful force of the ever-growing mobile commerce sector.
Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?
Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...
A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.
From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...
Principal, JAC CRM Consulting LLC.
There are many types of content specific to a brand that can set that brand ... 0Seven ways to personalize online marketing
Use what you know about the shopper in every communication, create a sense of urgency ... 0Five tips for using content to drive online sales
It all starts with a plan, and a commitment to make it work. 0Growing internationally through online marketplaces
Sales grow, but so do returns. And shoppers on Amazon expect fast delivery. 0How consumers’ photos can tell your story online
Should a company use one hashtag or many? Ask for permission to use photos or ... 0Three tips for retailers’ holiday emails
Grab attention with the subject line, keep it short but compelling, and think mobile. 0Why don’t e-retailers know us as well as Uber or Pandora?
Compared to the many digital services that understand just what we want, online retail seems ... 0A new influx of Chinese companies into Russian e-commerce
More Russians are buying from foreign retail sites, and China is capturing a big share ... 04 ways retailers can leverage data this holiday season
Retailers need to get a jump on data management before the start of the holiday ... 0U.S. shoe brand Vans opens an online store in Russia
The company has 17 physical stores in Russia. 0
Retailers face potentially heavy costs if a proposal for changing Internet address rules goes through. ... 6Social selling or simply annoying?
Nearly every day I get a new announcement about a service that helps e-retailers set ... 5Daily deal overload
Deals should be tailored to their audience. 5No m-commerce site? You're losing sales—big time
A prominent e-commerce figure tells how to figure out your mobile revenue. 5The future of social commerce isn’t on Facebook
The social network wants retailers to integrate its features into their sites. 5Bye bye, BlackBerry
The smartphone operating system continues to sink. Why bother? 5Executing the basics
There were no secret ingredients that turned Diapers.com from a category leader into a category ... 4Here comes social media—ready or not
One of the most frequently mentioned topics the 2010 Internet Retailer Conference & Exhibition in ... 4Which is more important: a site or an app?
No question: an m-commerce site. 4Welcome e-mails are hit or miss
Welcome e-mails offer retailers a prime opportunity to present a unique deal. 4
CEO and co-founder, DandyLoop
Partner/VP, LJM Freight Auditing & Consulting
VP, client services, ChoiceStream
CEO, Icreon Tech
Source: E-CommerceDecember 4, 2014, 10:17 AM
Sabon, a retailer of bath and body products, recently redesigned its web site. Here are ... Read More
President and CEO, Slyce Inc.
Source: Mobile CommerceDecember 3, 2014, 3:19 PM
The world's second largest search engine says 50% of web searches could stem from voice ... Read More
Director of product management, Whitepages Pro
Source: E-CommerceDecember 2, 2014, 4:51 PM
The concept of “big data” comes from the fact that the Internet has created lots ... Read More
Research director, Litmus
Source: E-CommerceDecember 1, 2014, 2:10 PM
There’s still plenty of marketing to do between now and Christmas. But it’s also time ... Read More
CEO, Spreadshirt Inc.
Source: E-CommerceNovember 27, 2014, 11:07 AM
Physical stores can extend an e-retailer’s brand, but require new skills and bring with them ... Read More
CEO and founder, Kahuna
Source: Mobile CommerceNovember 25, 2014, 3:50 PM
Many consumers will be shopping with their mobile devices on Black Friday, and urgency has ... Read More
Founder and CEO, FitForCommerce
Source: E-CommerceNovember 19, 2014, 5:15 PM
There is a wide variety of prices for some of the best-selling products at a ... Read More
Founder and CEO, NoMoreRack.com
Source: Internet DiaryNovember 12, 2014, 5:09 PM
Here I thought I was all set to stop buying Blu-rays and switch to digital ... Read More
Senior marketing communication manager, Volusion
Source: E-CommerceNovember 11, 2014, 1:12 PM
Smart use of analytics, web design principles and e-mail marketing will allow smaller companies to ... Read More
Customer analytics business leader, IBM
Source: E-CommerceNovember 11, 2014, 11:01 AM
Keep in mind that not everyone is buying for someone else, and that not all ... Read More
President, Digital Exits
VP of marketing, Clavis Insight
Source: E-CommerceNovember 10, 2014, 11:00 AM
More grocery shopping is moving online, and that puts new demands on CPG marketers. The ... Read More
CEO, Clarus Marketing Group Inc.
Source: E-CommerceNovember 7, 2014, 1:02 PM
E-retailers will acquire lots of new customers during the holiday season. Plan now on how ... Read More
Sales Manager, Moburst
Vice president of sales, Emma
Source: E-CommerceNovember 6, 2014, 4:55 PM
Each week during this crucial period brings important decision, and data can help you make ... Read More
Senior vice president, brand strategy, Collective Bias
Source: E-CommerceNovember 5, 2014, 4:45 PM
Dads want information delivered quickly, but they like a bit of emotion, too. A daddy ... Read More
Vice president of product strategy, Apigee
Source: E-CommerceNovember 5, 2014, 2:50 PM
A store locator on a retail site can function faster if it doesn’t have to ... Read More
Product marketing manager, Marin Software
VP of product development, Masterminds Digital
Source: E-CommerceNovember 4, 2014, 2:35 PM
Open and click-through rates are much higher on text messages than e-mails, making them an ... Read More
Founder and CEO, Positive Power
Source: E-CommerceNovember 4, 2014, 10:58 AM
It’s one of Europe’s fastest-growing e-commerce markets, and the Polish economy is strong. But brands ... Read More
VP of marketing, Ntent
Source: E-CommerceNovember 3, 2014, 4:20 PM
There are more affordable ways than ever to create, advertise and distribute online video content ... Read More
Chief information officer, MSC Industrial Supply Co.
Source: B2B E-CommerceNovember 3, 2014, 11:30 AM
With the right mix of technology and strategy, B2B companies can win market share in ... Read More
Chief editor, East-West Digital News
Source: E-CommerceNovember 2, 2014, 6:27 PM
Some European brands have pulled back, but Russian consumers are buying online more than ever, ... Read More