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Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

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Popular Threads

Most Recent Posts

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

April 11, 2011, 3:08 PM
Two out of five tablet owners shop online via the device

Internet retailers beware: Get ready for the post-PC future. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

April 7, 2011, 12:54 PM
Small and mighty

How even a small number of mobile users can have a powerful impact. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 31, 2011, 9:40 AM
NFC: Don’t hold your breath

It may be a part of the mobile payments future, but not anytime soon. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

March 30, 2011, 4:40 PM
Is your site too flashy?

As more consumers surf with their smartphones, retailers should think twice about Flash. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

March 23, 2011, 4:40 PM
The web isn’t just another comparable-store statistic

Big chains shouldn’t lump e-commerce in with their same-store sales reports. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 18, 2011, 4:00 PM
A revolution in personal computing has begun

The tablet PC is changing the way people—and e-commerce vendors—interact with the web. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

March 15, 2011, 3:24 PM
The iPad is unique. Use it accordingly.

Apple was creative when it made the iPad. Retailers should think creatively when using it. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 14, 2011, 11:10 AM
4% of Gilt Groupe’s sales come from iPad users

And Apple sells 500,000 of the iPad 2. Opportunity knocks. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

March 9, 2011, 2:53 PM
LivingSocial aims to bring merchants' dead hours to life

Why LivingSocial's Instant Deals are a good deal for local merchants. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

March 3, 2011, 2:04 PM
The code on using bar codes

Retailers are using bar codes, and many are forgetting to give consumers the instruction manual. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

March 1, 2011, 12:11 PM
Apple aims to gobble up market share with the iPad 2

Learn lessons now from retailers with powerful iPad apps. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

February 24, 2011, 3:41 PM
Design mobile commerce sites for purchasing as well as perusing

Mobile commerce isn’t always necessarily about buying Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

February 22, 2011, 12:44 PM
Nokia and Microsoft: Too late?

Nokia to integrate Windows on all phones, but grab for market share could be tough. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

February 14, 2011, 3:50 PM
M looks a lot like E did a decade ago

Consumers are dipping their toes in the m-commerce waters. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

February 11, 2011, 3:28 PM
Smartphone shipments top PC shipments in Q4 2010

It’s a warning to retailers not yet in mobile commerce. Read More

Jack Love

Publisher, Chairman

Source: Internet Diary

February 9, 2011, 3:10 PM
What Retailers Can Learn From AOL's Huffington Post Acquisition

Huffington Post Beat Established News Publishers on the Web Just As New Web-Only Merchants Are ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

February 8, 2011, 9:44 AM
Appetite for Verizon iPhone voracious

Which proves Apple’s allure is as powerful as ever. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

February 2, 2011, 12:57 PM
Don’t let objects get in the way of your mobile subjects

One tiny little graphic or feature can drag down your entire mobile site. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

February 2, 2011, 12:26 PM
A disappointing mobile commerce event

Three speakers, though, provided practical information. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 31, 2011, 5:39 PM
Ignore the numbers, focus on the iPhone and Android

No one can agree on market share, but these devices stand out. Read More

Paul Demery

Managing Editor, B2B E-commerce

Source:

January 28, 2011, 1:33 PM
Mobile gets in with the establishment

Mobile can be a friend as well as a threat to stores. Read More

Don Davis

Editor in Chief

Source: B2B E-Commerce

January 28, 2011, 1:06 PM
Why doesn't Amazon grow up?

Mature market leaders are supposed to grow slowly, but Amazon is growing as fast as ... Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

January 28, 2011, 12:56 PM
Time isn’t a luxury Borders can afford

It's too late to make Borders into a big enough e-commerce player. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

January 25, 2011, 3:33 PM
10 billion Apple apps downloaded—how can you make them shine?

Find reasons to keep app users coming back. Read More

Jack Love

Publisher, Chairman

Source: E-Commerce

January 25, 2011, 11:45 AM
Why Web Stores Always Need Remodeling

To succeed online, e-retailers must do that which is totally foreign to bricks-and-mortar retailing: redesign their web stores at ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 18, 2011, 1:50 PM
Mobile commerce is more than selling via a smartphone

When developed well, it’s a powerful multichannel tool. Read More

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