Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Zak Stambor

Managing Editor

Source: Internet Diary

November 18, 2011, 12:22 PM
Is everyone hanging out on Google+ without me?

Despite signs that consumers are interacting on Google’s social network, I’m not seeing it. Read More

Allison Enright

Editor

Source: E-Commerce

November 11, 2011, 4:30 PM
Future-focused

The pace of change in e-commerce means always looking ahead. Read More

Thad Rueter

Senior Editor

Source: E-Commerce

November 10, 2011, 4:50 PM
The emotional pull of e-commerce

Commerce is about more than efficiency, even for online retailers. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

November 7, 2011, 4:55 PM
The revolution will be mobilized

But will price be the real revolutionary factor among tablets? Read More

Don Davis

Editor in Chief

Source: E-Commerce

November 7, 2011, 4:50 PM
Bedeviled stores try opening at the witching hour

They’ve no doubt noticed that consumers push aside their turkey dinners long enough to shop. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

November 3, 2011, 11:51 AM
Retailers face a new shopping reality

Online, mobile and in-store distinctions make little difference to consumers. Read More

Zak Stambor

Managing Editor

Source: E-Commerce

November 2, 2011, 3:54 PM
A little personal touch goes a long way

Daily deal operators need to do a better job tailoring their offers. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

November 2, 2011, 10:48 AM
eBay brings mobile commerce to the morning commute

A giant billboard shows just how mainstream m-commerce has become. Read More

Don Davis

Editor in Chief

Source: B2B E-Commerce

October 26, 2011, 1:54 PM
Netflix had the right idea, but it wasn’t alone

The e-retailer may not have counted on all the big rivals it would face in ... Read More

Allison Enright

Editor

Source: E-Commerce

October 25, 2011, 2:11 PM
Christmas comes early for BuySeasons Inc.

The costume e-retailer takes the long view, even during peak season. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

October 24, 2011, 3:53 PM
Persistence is a mobile commerce virtue

Please, Mr. Retailer, don’t make me type everything all the time. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

October 20, 2011, 4:27 PM
The death of typing?

The iPhone 4S shows the future of the mobile user interface. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

October 6, 2011, 11:19 AM
Steve Jobs: The man behind the mobile revolution

Among many other things, Apple’s late CEO spurred m-commerce. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

October 5, 2011, 9:17 AM
A reward for showing up

With 6.25 million shopkick kicks I could take a cruise. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

September 28, 2011, 4:28 PM
Stoking the tablet battle

Amazon’s Kindle Fire tablet undercuts the big dog in price. Read More

Don Davis

Editor in Chief

Source: B2B E-Commerce

September 28, 2011, 11:01 AM
Amazon goes from strength to strength

Amazon’s new tablet computer makes it a stronger force in selling digital entertainment. Read More

Allison Enright

Editor

Source: E-Commerce

September 21, 2011, 3:28 PM
Is e-retail an equal?

E-commerce still has to fight for legitimacy within legacy store retail environments. Read More

Don Davis

Editor in Chief

Source: E-Commerce

September 16, 2011, 12:50 PM
A sales tax showdown is put off

The ultimate question is what will happen when most online retailers have to charge sales ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

September 8, 2011, 12:44 PM
Those online catalogs might just be useful after all

Tablets could blow the dust off these web offerings. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

September 1, 2011, 3:00 PM
The waiting game

What new features will Apple build into its next iPhone? Read More

Stefany Zaroban

Research Analyst

Source: E-Commerce

September 1, 2011, 2:14 PM
Since when is 30 old?

When it comes to social marketing, will we be able to keep up with twenty-something’s, ... Read More

Jack Love

Publisher, Chairman

Source: Internet Diary

August 29, 2011, 3:35 PM
Europe’s E-Commerce Market Is Being Americanized

Following in the footsteps of McDonald’s, American e-retailers are rapidly taking share of the European ... Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

August 25, 2011, 10:46 AM
Two birds with one stone

Visa plan could ease security compliance costs and spur mobile payments. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

August 24, 2011, 12:09 PM
Two much of a good thing

Nextag may have a couple too many apps. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

August 18, 2011, 2:03 PM
Out of the way

One example of not letting technology interfere with good salesmanship. Read More

Jack Love

Publisher, Chairman

Source: Internet Diary

August 18, 2011, 11:31 AM
What in the World Is Google Thinking?

Why its $12.5 billion purchase of Motorola Mobility is a lot riskier than it seems. Read More

Don Davis

Editor in Chief

Source: B2B E-Commerce

August 17, 2011, 10:31 AM
Wal-Mart lags in global e-commerce

Wal-Mart is further behind in attracting online shoppers overseas than it is at home. Read More

advertisement