Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and

Have a Question? Ask one of our experts... ask now. See Past Questions


Popular Threads

Most Recent Posts

Amit Bhaiya

CEO and co-founder, Dotcomweavers

Source: E-Commerce

January 7, 2016, 11:52 AM
The pros and cons of Magento

It’s rich in features and there is a broad Magento community, but it may be ... Read More

Karen Miranda

E-commerce marketing specialist, Zobrist

Source: E-Commerce

January 5, 2016, 2:41 PM
How to take website photos and write product descriptions

Lighting, angles and consistency are crucial photos. Keep descriptions concise and tailor the tone to ... Read More

Dan Slavin

Co-founder and CEO, CodeBroker

Source: Mobile Commerce

January 5, 2016, 12:04 PM
Mobile coupons work if you follow some basic rules

Redemption rates vary widely, but can be high when consumers request a mobile coupon. Read More

Itai Sadan

CEO, Duda

Source: Mobile Commerce

January 4, 2016, 2:59 PM
Mobile is a must for turning local searches into sales

A mobile-friendly site is required to show up high on Google, and click-to-call buttons and ... Read More

Sandrine Thompson

Strategic insights director, CJ Affiliate by Conversant

Source: E-Commerce

January 4, 2016, 2:28 PM
Say goodbye to national e-commerce borders

Smartphones, a growing global middle class and improved online services are opening up international e-commerce ... Read More

Christine Boucher

Director, customer contact center, BrandShop

Source: E-Commerce

December 31, 2015, 12:46 PM
Managing holiday returns to meet consumer expectations

Consumer expectations boil down to three necessities: simplicity, convenience, and information transparency. Read More

Kurt Bilafer

Global vice president, sales & success, WePay

Source: E-Commerce

December 31, 2015, 10:28 AM
Payments: The last mile of online customer intimacy

Customer intimacy means making sure you stay close to your customer, and they know it’s ... Read More

Ajay Kapur

Founder and CEO, Moovweb

Source: Mobile Commerce

December 30, 2015, 10:09 AM
Three contrarian m-commerce predictions for 2016

In-store digital strategies that drive online sales will succeed. Those that attempt to drive in-store ... Read More

Frances Donegan-Ryan

Global community engagement mgr., Bing Ads

Source: E-Commerce

December 24, 2015, 2:07 PM
Valentine’s Day search marketing tips

Consumers start searching early, especially on mobile devices, and are still clicking on search ads ... Read More

Tom Brennan

content manager, Alizila

Source: E-Commerce

December 23, 2015, 11:49 AM
Meet China's young, affluent, web-savvy shoppers

E-commerce will represent 20% of private consumption by 2020, driven by the growth in young, ... Read More

Rahul Pangam

Co-founder and CEO, Simility

Source: E-Commerce

December 22, 2015, 9:33 AM
It’s the most fraudulent time of the year

It’s also harder to detect fraud because legitimate shoppers more often choose expedited shipping or ... Read More

Jamie Tedford

CEO, Brand Networks

Source: E-Commerce

December 22, 2015, 9:27 AM
Ghosts of holidays past help retailers target shoppers today

A consumer’s shopping patterns from last year provides strong clues about how she’ll shop this ... Read More

Patrizio Spagnoletto

Chief marketing officer, SteelHouse

Source: E-Commerce

December 21, 2015, 3:51 PM
Post-holiday online marketing tips

Prospect for new customers, and get back to the shoppers that visited your sites during ... Read More

Matt Moog

CEO, PowerReviews

Source: E-Commerce

December 21, 2015, 10:54 AM
The higher the stakes, the more online reviews matter

Reviews can mitigate risk, such as when shopping for a child’s car seat or considering ... Read More

Aaron Press

Director, eCommerce and Payments, LexisNexis Risk Solutions

Source: E-Commerce

December 18, 2015, 10:48 AM
The three merchant categories most vulnerable to fraud

Digital goods top the list, but e-retailers selling internationally and enabling in-store pickup are also ... Read More

Bill Zielke

Chief marketing officer, Forter

Source: E-Commerce

December 17, 2015, 2:30 PM
Fraud prevention tips for 2016

The introduction of EMV chip cards that reduce fraud in stores, will ultimately lead to ... Read More

Don Davis

Editor in Chief

Source: E-Commerce

December 15, 2015, 4:40 PM
Why would Alibaba buy a Hong Kong newspaper?

Chinese e-commerce giant Alibaba has a big stake in telling China’s story more fully than ... Read More

Boris Kogan

Marketing, Bontact

Source: E-Commerce

December 15, 2015, 12:30 PM
How to start an e-commerce store

Identify your target audience and what they want from an e-commerce site, then talk to ... Read More

Alex Becker

Global VP, Branded Manufacturers, Digital River

Source: E-Commerce

December 14, 2015, 10:30 AM
Turning holiday deal-seekers into loyal brand consumers

Website design, price consistency, personalization and astute shipping strategies all contribute to converting a bargain-hunter ... Read More

Darren Hill

CEO & co-founder, WebLinc

Source: Mobile Commerce

December 11, 2015, 11:43 AM
Where mobile revenue came from this Thanksgiving weekend

Email drove the most mobile traffic, and mobile shoppers stayed longer than last year. Read More

Jonathan Opdyke

CEO, HookLogic

Source: E-Commerce

December 9, 2015, 9:19 AM
The evolving holiday shopping season: Delving into the data

Holiday shopping has shifted, with deals coming earlier and mobile shopping becoming more prevalent. Read More

Paul Rogers

Digital marketing consultant and founder,

Source: E-Commerce

December 9, 2015, 9:08 AM
Quick technical SEO tips for Magento merchants

Magento makes it easy to group and bundle products, but that can lead to SEO ... Read More

Jim Greco

Senior analytics director CPG, Oracle Data Cloud

Source: E-Commerce

December 8, 2015, 12:08 PM
Four online marketing lessons for consumer brands

Your best customers may not be the ones you want to target with every campaign. Read More

Matt Asay

Vice president of mobile, Adobe Marketing Cloud

Source: Mobile Commerce

December 8, 2015, 9:12 AM
How to keep mobile shoppers engaged

Put valuable content up front, just as airlines make a boarding pass easy to find ... Read More

Mehdi Daoudi

CEO, Catchpoint Systems

Source: E-Commerce

December 7, 2015, 2:09 PM
Website performance tips for the holiday season

Less content will mean faster sites, and keep a close eye on third-party content and ... Read More

Peter Kearns

Strategic customer success manager, Feedvisor

Source: E-Commerce

December 2, 2015, 5:25 PM
Amazon marketplace sellers’ top 5 burning holiday questions

The best ways to promote holiday deals, attract shoppers to a new listing and more. Read More

Ryan Jepson

Strategy & insights analyst, Profitero

Source: E-Commerce

November 30, 2015, 2:29 PM
An early look at holiday toys’ online winners and losers

Amazon has the lowest prices on average on hot holiday toys, though is not ... Read More

Paul Rogers

Digital marketing consultant and founder,

Source: E-Commerce

November 29, 2015, 3:08 PM
An e-commerce platform comparison: Demandware and Magento

Both are well established, but they tend to attract different types of online retailers. Read More

Adrien Henni

Chief editor, East-West Digital News

Source: E-Commerce

November 27, 2015, 10:34 AM
E-commerce in Russia reshapes the warehouse industry

An American-led real estate company foresees e-retail driving demand for warehouse space. Read More