Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and

Have a Question? Ask one of our experts... ask now. See Past Questions


Popular Threads

Most Recent Posts

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

December 9, 2014, 5:00 PM
Zappos to tablet users: DOWNLOAD OUR APP!

Holy cow, what a splash. For shoppers accessing on a tablet, Zappos first displays ... Read More

Jason Wallis

Chief technology officer, Mozu

Source: E-Commerce

December 8, 2014, 4:29 PM
How retailers can close the omnnichannel gap

More than half of consumers say they have recently used cross-channel options, such as buy ... Read More

Lisa Pearson

Chief marketing officer, Bazaarvoice

Source: E-Commerce

December 8, 2014, 12:44 PM
Using digital in stores to drive Retail 3.0

The future is frictionless retail, where the consumer has all the information she needs regardless ... Read More

Laura Hudson

Account manager, client services, Merkle/Impaqt

Source: E-Commerce

December 5, 2014, 2:58 PM
Four tips for maximizing return on holiday paid search spend

The first of a two-part series outlines key steps retailers should take now to reach ... Read More

Tom Barone

VP North America Operations, eBay Enterprise

Source: E-Commerce

December 5, 2014, 2:46 PM
How should retailers prioritize omnichannel initiatives?

Retailers that operate stores recognize they must make their online and offline assets work together ... Read More

Omer Rachamim

CEO and co-founder, DandyLoop

Source: E-Commerce

December 4, 2014, 4:11 PM
How many online stores are there in the world?

The answer, according to this calculation: 12-24 million, but only 650,000 generate annual sales of ... Read More

Thomas Andersen

Partner/VP, LJM Freight Auditing & Consulting

Source: E-Commerce

December 4, 2014, 4:03 PM
Dimensional weight pricing: are you prepared?

UPS and FedEx will soon switch to charging by dimensional weight, a change likely to ... Read More

Anna McCarthy

VP, client services, ChoiceStream

Source: E-Commerce

December 4, 2014, 3:54 PM
Six trends for digital retail in 2015

Hyper-personalization across devices, contextual targeting and more consumer commentary in online ads are three of ... Read More

Himanshu Sareen

CEO, Icreon Tech

Source: E-Commerce

December 4, 2014, 10:17 AM
Five ways to bring boutique appeal to your e-commerce platform

Sabon, a retailer of bath and body products, recently redesigned its web site. Here are ... Read More

Mark Elfenbein

President and CEO, Slyce Inc.

Source: Mobile Commerce

December 3, 2014, 3:19 PM
Is visual search the next big thing in mobile commerce?

The world's second largest search engine says 50% of web searches could stem from voice ... Read More

Barry Chu

Director of product management, Whitepages Pro

Source: E-Commerce

December 2, 2014, 4:51 PM
Is machine learning the way to make big data pay off?

The concept of “big data” comes from the fact that the Internet has created lots ... Read More

Chad White

Research director, Litmus

Source: E-Commerce

December 1, 2014, 2:10 PM
The email marketer’s holiday planning checklist: winter edition

There’s still plenty of marketing to do between now and Christmas. But it’s also time ... Read More

Philip Rooke

CEO, Spreadshirt Inc.

Source: E-Commerce

November 27, 2014, 11:07 AM
The pros and cons of pop-up shops for web-only retailers

Physical stores can extend an e-retailer’s brand, but require new skills and bring with them ... Read More

Adam Marchick

CEO and founder, Kahuna

Source: Mobile Commerce

November 25, 2014, 3:50 PM
How brands will use mobile to hack Black Friday this year

Many consumers will be shopping with their mobile devices on Black Friday, and urgency has ... Read More

Bernardine Wu

Founder and CEO, FitForCommerce


November 21, 2014, 11:58 AM
Five key components of successful B2B e-commerce

B2B buyers have special needs when purchasing online. FitForCommerce founder and CEO explains how to ... Read More

Chris Belew

CEO, Apptive

Source: Mobile Commerce

November 21, 2014, 10:52 AM
A 3-step guide to a merry mobile holiday

Time to drum up the holiday hype and capitalize on major shopping days by reaching ... Read More

Ross Kramer

Source: E-Commerce

November 20, 2014, 5:44 PM
Thanksgiving emails in my inbox

Surprisingly few major retailers are emphasizing Thanksgiving in their marketing email the week before Turkey ... Read More

Zach Blatt

Founder, RightBid

Source: E-Commerce

November 19, 2014, 5:15 PM
How e-retailers compare on prices of top-selling items

There is a wide variety of prices for some of the best-selling products at a ... Read More

Deepak Agarwal

Founder and CEO,

Source: E-Commerce

November 18, 2014, 3:41 PM
What’s new in online holiday shopping this year

The shopping season keeps getting longer, starting earlier and extending right up to Christmas Eve. ... Read More

Bill Siwicki

Editor, Mobile

Source: Internet Diary

November 12, 2014, 5:09 PM
Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ... Read More

Matt Winn

Senior marketing communication manager, Volusion

Source: E-Commerce

November 11, 2014, 1:12 PM
Mobile matters over the holidays, including for small retailers

Smart use of analytics, web design principles and e-mail marketing will allow smaller companies to ... Read More

Ken Bisconti

Customer analytics business leader, IBM

Source: E-Commerce

November 11, 2014, 11:01 AM
Three common e-commerce mistakes to avoid during the holidays

Keep in mind that not everyone is buying for someone else, and that not all ... Read More

Jock Purtle

President, Digital Exits

Source: E-Commerce

November 10, 2014, 5:22 PM
Tips for selling your e-commerce business

It’s a good time to sell an online retail business, as market activity has picked ... Read More

Tom Golden

VP of marketing, Clavis Insight

Source: E-Commerce

November 10, 2014, 11:00 AM
How e-commerce changes the strategies of CPG companies

More grocery shopping is moving online, and that puts new demands on CPG marketers. The ... Read More

Tom Caporaso

CEO, Clarus Marketing Group Inc.

Source: E-Commerce

November 7, 2014, 1:02 PM
Turn your holiday shoppers into long-term customers

E-retailers will acquire lots of new customers during the holiday season. Plan now on how ... Read More

Erez Halperin

Sales Manager, Moburst

Source: Mobile Commerce

November 6, 2014, 5:06 PM
How to prepare a retail app for Christmas

Leaving milk and cookies on the hearth might help, but here are some other tips ... Read More

Christopher Lester

Vice president of sales, Emma

Source: E-Commerce

November 6, 2014, 4:55 PM
A week-by-week marketing guide for the 2014 holiday season

Each week during this crucial period brings important decision, and data can help you make ... Read More

Holly Pavlika

Senior vice president, brand strategy, Collective Bias

Source: E-Commerce

November 5, 2014, 4:45 PM
‘Dad-ifying’ retail product descriptions for the holidays

Dads want information delivered quickly, but they like a bit of emotion, too. A daddy ... Read More

Ed Anuff

Vice president of product strategy, Apigee

Source: E-Commerce

November 5, 2014, 2:50 PM
Why your online store needs an API this holiday season

A store locator on a retail site can function faster if it doesn’t have to ... Read More

Hoiling Wong

Product marketing manager, Marin Software

Source: E-Commerce

November 5, 2014, 12:19 PM
Product listing ad tips for the holiday season

Consumers click more often on product listing ads, which display images and other information, than ... Read More