Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and

Have a Question? Ask one of our experts... ask now. See Past Questions


Popular Threads

Most Recent Posts

Brian Zeng

Chief marketing officer, OwnOnly

Source: E-Commerce

February 6, 2015, 11:37 AM
5 ways online retailers can make use of big data

Big data is helping companies improve the shopping experience, increase customer satisfaction, and boost profits. Read More

Greg Shepard

Chief strategy officer, eBay Enterprise Marketing Solutions

Source: E-Commerce

February 5, 2015, 1:33 PM
The importance of return on ad spend and how to calculate it

Marketers must account for the possibility a shopper saw several types of ads before making ... Read More

Chris Belew

CEO, Apptive

Source: Mobile Commerce

February 5, 2015, 12:45 PM
Nine keys to a successful mobile commerce app

A mobile industry executive with more than 350 mobile commerce apps under his belt offers ... Read More

Robert Glazer

Managing director, Acceleration Partners

Source: E-Commerce

January 30, 2015, 4:02 PM
How to avoid major mistakes in marketing attribution

A shopper may research several sources and see a number of ads before purchasing online, ... Read More

Jonathan Barsade

CEO, Exactor

Source: E-Commerce

January 30, 2015, 1:10 PM
Why the Marketplace Fairness Act beats the alternatives

The Marketplace Fairness Act would require many more online retailers to collect sales tax, but ... Read More

Jess Stephens

Chief marketing officer, SmartFocus

Source: E-Commerce

January 29, 2015, 12:35 PM
Five tips for effective social media marketing

Keep up with trending topics and what consumers are saying about your brand. Identify your ... Read More

Ian Hobkirk

Managing Director, Commonwealth Supply Chain Advisors


January 29, 2015, 12:00 PM
How to save on dimensional weight billing for parcel shipments

While the new pricing structure has the obvious potential to significantly increase transportation costs for ... Read More

Russell Weiss

Vice president, Credit Risk Management, Behalf


January 26, 2015, 12:04 PM
How to lift B2B conversions with “You’re pre-approved”

Double your conversion rates with just two more words in your copy: “You’re pre-approved.” Read More

Amy Zahller

Head of Media Buying and Analytics, Rakuten Display

Source: E-Commerce

January 22, 2015, 3:15 PM
How online advertisers can deter post-holiday fraud

Online ad prices fall after the holidays, make it easier for criminals to defraud unwary ... Read More

Maya Mikhailov

EVP and co-founder, GPShopper

Source: Mobile Commerce

January 21, 2015, 4:43 PM
How to approach mobile app evolution in 2015

Iteration, customer feedback, marketing, CRM—these are some of the things that help create the best ... Read More

James Koons

Chief privacy officer, Listrak

Source: E-Commerce

January 21, 2015, 1:55 PM
The State of the Union of privacy

President Obama outlined last night new legislation on notifying consumers in the event of a ... Read More

John Donnelly III

Vice President of global sales & marketing, Crimson Hexagon

Source: E-Commerce

January 21, 2015, 1:44 PM
Five tips for winning the #SuperBowl

Consumers now expect real-time interactions with brands during big events like the Super Bowl. You ... Read More

Chris Costello

Director of marketing research, Kenshoo

Source: E-Commerce

January 16, 2015, 5:04 PM
Digging into search data unearths valuable insights

The ROI on paid advertising on social networks increased 40% year over year in Q4 ... Read More

Lindsey Carman

Editor in chief,

Source: E-Commerce

January 15, 2015, 2:07 PM
Internet Retailer: The Authoritative Voice on E-Commerce

An article on coupon blog profiles Internet Retailer. Read More

Merijn te Booij

EVP of product and strategy, Genesys

Source: Mobile Commerce

January 14, 2015, 11:31 AM
Your contact center is about to get disrupted

With the impending launch of the Apple Watch, wearable mobile devices could take off. And ... Read More

Mark Flaharty

Executive vice president, advertising, SundaySky

Source: E-Commerce

January 13, 2015, 2:43 PM
Online marketing mistakes to avoid in 2015

Geo-targeting is fine, but not everyone in a given city is interested in the same ... Read More

Jim Erickson

managing editor, Alizila

Source: E-Commerce

January 13, 2015, 1:30 PM
Alibaba blocks sale of unsafe consumer goods to the U.S.

The big Chinese e-commerce company pledges to block the sale of recalled products in a ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 8, 2015, 3:27 PM
How to fail in m-commerce without really trying

Here's a beautiful example of why every company today must think mobile-first. Read More

Shmuli Goldberg

Director of marketing, Feedvisor

Source: Mobile Commerce

January 7, 2015, 10:47 AM
Winning the mobile Buy Box on Amazon

On a mobile phone, the Buy Box appears directly beneath the product image and price, ... Read More

Louis Camassa

VP of product development, Masterminds Digital

Source: Mobile Commerce

December 25, 2014, 10:41 AM
How and why to get customers to sign up for your text messages

How and why to get customers to sign up for your text messages Read More

Justin King

Global B2B E-Commerce Strategist, Oracle Corp.


December 19, 2014, 3:03 PM
Selling to the next generation of online B2B buyers

E-commerce gives customers control of what had been sellers’ back-office functions. That means making information ... Read More

Omer Artun

CEO, AgilOne

Source: E-Commerce

December 19, 2014, 11:10 AM
What are those new holiday customers worth?

Consumers who buy from an online retailer only during the holiday season are often deal-seekers, ... Read More

Alex Becker

Global VP, Branded Manufacturers, Digital River

Source: E-Commerce

December 19, 2014, 11:00 AM
Keys to multichannel success: consistent message and price

Consumer goods manufacturers should convey the same message and maintain the same prices across channels. ... Read More

Ross Kramer

Source: E-Commerce

December 18, 2014, 5:41 PM
Product recommendation strategies that are working now

Offers based on the last item a shopper viewed, automated recurring campaigns and personalized recommendations ... Read More

Brian Klais

CEO, Pure Oxygen Labs

Source: Mobile Commerce

December 18, 2014, 5:20 PM
Mobile SEO and app deep-linking: keys to m-commerce in 2015

Ranking high in mobile search results will be more crucial because of new Google and ... Read More

Tiffany Charbonier

Client success manager, CallFire

Source: Mobile Commerce

December 18, 2014, 4:06 PM
12 text messaging marketing tips for retailers

98% of consumers respond to text promotions versus 22% for e-mail. And shoppers love to ... Read More

Nicole Santosuosso

Junior analyst, Kantar Retail

Source: E-Commerce

December 18, 2014, 12:12 PM
Aided by grocery offers lower prices than Amazon

Recognizing that half of its shoppers also shop at Amazon, and a fifth belong to ... Read More

David Finkelstein

Director, worldwide marketing, Kemp Technologies

Source: E-Commerce

December 17, 2014, 9:04 AM
Ding, dong the site is dead

That can happen to a retail site under the strain of last-minute holiday shopping. Here ... Read More

Laura Hudson

Account manager, client services, Merkle/Impaqt

Source: E-Commerce

December 12, 2014, 11:17 AM
Paid search for the holidays: 5 tips for driving in-store sales

Online marketing can effectively drive traffic to physical stores, but it must be managed intelligently. ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

December 9, 2014, 5:00 PM
Zappos to tablet users: DOWNLOAD OUR APP!

Holy cow, what a splash. For shoppers accessing on a tablet, Zappos first displays ... Read More