Commentary

Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and ScienceofSEO.com

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Philip Masiello

CEO, Hound Dog Digital

Source: E-Commerce

January 24, 2017, 2:46 PM
5 essential e-commerce tools for consumer research

Online retailers have many ways of learning about what consumers want and how they shop, ... Read More

Andrew Ruegger

Senior partner & head of data science, Catalyst

Source: E-Commerce

January 23, 2017, 2:33 PM
How online search data can improve offline retail results

Search data represents the largest, unbiased free source of consumer data in the world. Read More

Brice McBeth

Founder and CEO, Standish Salon Goods & Reap Marketing

Source: E-Commerce

January 23, 2017, 2:21 PM
Ditch averages to find e-commerce conversion breakthroughs

An e-retailer explains how averages can obscure the kinds of clients you serve. Read More

Mark Flegg

Global product director of domains and security, Corporation Service Company

Source: E-Commerce

January 23, 2017, 11:23 AM
Managing SSL certificates is key to reducing cybercrime risk

Many IT managers admit they don’t know where all their security keys and certificates are ... Read More

Adrien Henni

Chief editor, East-West Digital News

Source: E-Commerce

January 23, 2017, 9:20 AM
A Russian bank discusses a partnership with Alibaba

By partnering with Russian national savings bank Sberbank Alibaba could more easily navigate bureaucratic obstacles ... Read More

Paul Dobbins

National director of sales & account management, Fortegra

Source: E-Commerce

January 18, 2017, 9:27 AM
6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ... Read More

Jeff Sass

Chief marketing officer, .Club Domains LLC

Source: E-Commerce

January 17, 2017, 3:42 PM
How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday. Read More

Will Gensburg

Vice president and managing director, UPS i-parcel

Source: E-Commerce

January 17, 2017, 10:38 AM
How to win with online shoppers in Canada

90% of Canadians live within 100 miles of the U.S. border and most already shop ... Read More

Sven Hammar

CEO, Apica

Source: E-Commerce

January 12, 2017, 9:34 AM
4 ways to keep customers from abandoning your shopping cart

Think of the 69% industry average cart abandonment rate as an opportunity to win incremental ... Read More

Ralph Tkatchuk

Founder, TK DataSec Consultancy

Source: E-Commerce

January 10, 2017, 11:25 AM
5 ways retailers can reduce shopping cart abandonment

There are steps web merchants can take all along the path to purchase that can ... Read More

Loren Padelford

General manager and vice president, Shopify Plus

Source: E-Commerce

January 6, 2017, 4:06 PM
The latest tech helping online shoppers try before they buy

Online retailers increasingly incorporate technology that recreates the sensory and social experience of physical shopping. Read More

Mike Matan

Vice president of industry engagement, product and marketing, Global Network Business, American Express

Source: E-Commerce

January 3, 2017, 5:06 PM
How online retailers can curtail fraud in 2017

Many consumers are willing to take steps to protect their data. E-retailers should encourage those ... Read More

Edwin Choi

Vice president of marketing, CellularOutfitter

Source: E-Commerce

January 3, 2017, 2:33 PM
An online retailer’s e-commerce predictions for 2017

More lookalike marketing, SnapChat and video ads, and online retailers offering private-label goods are all ... Read More

JT Meng

Account manager, One Click Retail

Source: E-Commerce

December 22, 2016, 11:18 AM
What brands can learn from Amazon’s private-label strategy

Amazon’s newest private brand, Wickedly Prime, seems off to a good start. Read More

Jake Rheude

Director of business development, Red Stag Fulfillment

Source: E-Commerce

December 22, 2016, 11:00 AM
Save the product, and your reputation, with proper packaging

Every measure that ensures an item is properly packed helps ensure smooth delivery and customer ... Read More

Daniel Zhang

Alibaba Group CEO

Source: E-Commerce

December 22, 2016, 10:34 AM
Alibaba's CEO responds to counterfeit goods accusations

Alibaba's CEO says the company has, and will continue to, fight the sale of counterfeit ... Read More

John Stevens

CEO, Hosting Facts

Source: E-Commerce

December 21, 2016, 2:05 PM
6 research-backed UX tweaks that will boost your e-commerce sale

Make sure important elements stand out from the rest, and make sure your customer service ... Read More

Tim Jarrett

Director of security, Veracode

Source: E-Commerce

December 21, 2016, 12:20 PM
Holiday hangover: Those temporary web pages pose a security risk

One global retailer had over 9,000 websites globally, and the central security team was unaware ... Read More

Taz Lake

Founder and CEO, Brightmill

Source: E-Commerce

December 21, 2016, 11:56 AM
Preparing your retail website for 2017

Retailers big and small tend to make the same website design mistakes. Here are five ... Read More

Katie May

CEO, ShippingEasy

Source: E-Commerce

December 21, 2016, 9:11 AM
Shipping rates are going up: What you need to know

All the carriers are raising rates in the next month. Here are ways to minimize ... Read More

Gary Hawkins

Founder and CEO, CART

Source: E-Commerce

December 20, 2016, 10:39 AM
The impact of Amazon’s Alexa on e-commerce

Is it a Trojan Horse or a big sales opportunity for other retailers and brands? Read More

Edward Thomas

Head of audience, Skimlinks

Source: E-Commerce

December 20, 2016, 9:17 AM
How to know what that web shopper will buy next and when

Monitoring online activity shows some surprising connections between one high-value purchase and another. Read More

Ronald Dod

CEO and co-founder, Visiture

Source: Mobile Commerce

December 19, 2016, 5:09 PM
Mobile SEO trends for 2017

Google’s mobile-first index, accelerated mobile pages and the risks of interstitial ads to search rank. Read More

Anthony Nicalo

Vice president of strategy and corporate development, Mobify

Source: Mobile Commerce

December 19, 2016, 3:45 PM
How progressive web apps will change e-commerce

This web development technique aims to marry the performance of native mobile apps with the ... Read More

Jared Blank

Senior vice president of data analysis & insights, Bluecore

Source: E-Commerce

December 19, 2016, 3:26 PM
Email marketing to last-minute gift givers

There’s only a few days left to Christmas and Hanukkah, and marketing email should take ... Read More

Sam Wheeler

Digital business consultant, Inseev Interactive

Source: E-Commerce

December 19, 2016, 3:13 PM
How to write product copy that converts

Compelling copy increases conversion and can also boost a retailer’s rankings in search engine results. Read More

Philip Rooke

CEO, Spreadshirt Inc.

Source: E-Commerce

December 19, 2016, 8:58 AM
E-commerce without borders: An online retailer’s view

Alibaba’s Jack Ma has proposed a bold plan to expand cross-border online retail sales. The ... Read More

Keith Anderson

SVP of Strategy and Insights, Profitero

Source: E-Commerce

December 16, 2016, 3:42 PM
How Boxed is bringing bulk CPG products online

A conversation with Boxed Wholesale CEO Chieh Huang. Read More

Peter Zavlaris

Product marketing manager, Distil Networks

Source: E-Commerce

December 16, 2016, 2:25 PM
Bad bots weren’t eating turkey over Thanksgiving

They were scouring retail websites, and continue to do so through the holiday season, seeking ... Read More

advertisement