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Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

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Most Recent Posts

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

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Apple was creative when it made the iPad. Retailers should think creatively when using it. Read More

Bill Siwicki

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Source: Mobile Commerce

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And Apple sells 500,000 of the iPad 2. Opportunity knocks. Read More

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The code on using bar codes

Retailers are using bar codes, and many are forgetting to give consumers the instruction manual. Read More

Bill Siwicki

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Source: Mobile Commerce

March 1, 2011, 12:11 PM
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Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

February 24, 2011, 3:41 PM
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Mobile commerce isn’t always necessarily about buying Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

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Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

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Bill Siwicki

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Source: Mobile Commerce

February 11, 2011, 3:28 PM
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Jack Love

Publisher, Chairman

Source: Internet Diary

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What Retailers Can Learn From AOL's Huffington Post Acquisition

Huffington Post Beat Established News Publishers on the Web Just As New Web-Only Merchants Are ... Read More

Bill Siwicki

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Source: Mobile Commerce

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Appetite for Verizon iPhone voracious

Which proves Apple’s allure is as powerful as ever. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

February 2, 2011, 12:57 PM
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Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

February 2, 2011, 12:26 PM
A disappointing mobile commerce event

Three speakers, though, provided practical information. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 31, 2011, 5:39 PM
Ignore the numbers, focus on the iPhone and Android

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Paul Demery

Managing Editor, B2B E-commerce

Source:

January 28, 2011, 1:33 PM
Mobile gets in with the establishment

Mobile can be a friend as well as a threat to stores. Read More

Don Davis

Editor in Chief

Source: B2B E-Commerce

January 28, 2011, 1:06 PM
Why doesn't Amazon grow up?

Mature market leaders are supposed to grow slowly, but Amazon is growing as fast as ... Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

January 28, 2011, 12:56 PM
Time isn’t a luxury Borders can afford

It's too late to make Borders into a big enough e-commerce player. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

January 25, 2011, 3:33 PM
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Jack Love

Publisher, Chairman

Source: E-Commerce

January 25, 2011, 11:45 AM
Why Web Stores Always Need Remodeling

To succeed online, e-retailers must do that which is totally foreign to bricks-and-mortar retailing: redesign their web stores at ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 18, 2011, 1:50 PM
Mobile commerce is more than selling via a smartphone

When developed well, it’s a powerful multichannel tool. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

January 12, 2011, 4:44 PM
Eat my dust

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Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

January 11, 2011, 2:56 PM
Got an app for that? Maybe you should have an m-commerce site.

If consumers favor the mobile web, why do they use apps just as much?   ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 11, 2011, 11:41 AM
The iPad will transform e-commerce

After just a few days with an iPad, it is clear the device will be ... Read More

Jack Love

Publisher, Chairman

Source: E-Commerce

January 10, 2011, 12:29 PM
IRCE 2011: The E-Commerce Race is On

Online sales growth is but one indicator that the retail landscape is tilting dramatically in ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

January 4, 2011, 4:57 PM
The iPhone runs past BlackBerry and stays ahead of Android

It’s a two-horse race between iPhone and Android. Who will win? Read More

Paul Demery

Managing Editor, B2B E-commerce

Source: E-Commerce

December 29, 2010, 5:14 PM
iPads and open markets for everyone!

2011 will advance the Internet promise another big step in-store and online. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

December 28, 2010, 2:58 PM
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