Neiman Marcus names a new chief marketing officer and restructures staff to address the growing importance of e-commerce.
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Earlier this year, the company also launched a B2B solution for Russian entrepreneurs seeking suppliers in China. “We help them find proper manufacturers and test orders. We also provide warehousing services in Beijing and Guangzhou, and then organize transportation by sea, air, auto or railway,” said Shopotam Development Director Yuri Popolitov in an exchange with East-West Digital News.
Among other Russian platforms in the China-to-Russia segment are Kupinatao.com (formerlyRuTaoBao.com), which functions as a translated catalog of products from TaoBao.com; Kitmall.ru, an affiliate of Kupinatao that offers goods from other Chinese marketplaces; and Nazya.com, which functions as a marketplace for a variety of predominantly Chinese goods.
This article first appeared in East-West Digital News, a Moscow-based online resource for digital industries in Russia.