A Profitero study showed Target’s online prices were 25% more expensive than Wal-Mart’s, which were just slightly more expensive than prices on Amazon.
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Most B2B merchants today acknowledge both the importance of delivering a modern online shopping experience and the challenges they face in doing so. By focusing on their target audience and their brand’s core identity with rich content and customized shopping features, B2B merchants will be well-equipped not only to compete against Amazon Supply, but to realize substantial sales growth and earn repeat business.
MarketLive is a provider of e-commerce and online marketing technology and services. Follow Ken Burke and MarketLive on Twitter @marketliveinc.