March 4, 2014, 4:43 PM

Lessons from the Oscars about web site design

(Page 2 of 2)

And the Oscar goes to...

What have we learned from this comparison exercise?

Just as the Oscars capture our attention, pique our curiosity, and make us feel the magic of the movies while watching celebrities set the year's fashion trends, your website has to keep your visitors coming back for more.

Make sure their attention is always with you—offer new deals, use design cues that surprise them, place elements in such a way that they have to click and scroll, use colors that appeal to their senses, show them what other visitors bought or recommended. In a nutshell, keep them returning.

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

Greg Tolman / E-Commerce

Centrailized order management is key to cross-channel success

An IBM survey shows the most successful retailers set themselves apart by creating a centralized ...

FPO

Allison Enright / E-Commerce

Day one with an Amazon Dash Button

My first Amazon Dash Button was delivered yesterday. My first order placed with it will ...

FPO

Reuben Hendell / E-Commerce

How branded content engages online shoppers

There are many types of content specific to a brand that can set that brand ...

FPO

Przemyslaw Mankowski / E-Commerce

How can online businesses benefit from programmatic marketing?

With access now to vast and more accurate data, programmatic marketing brings us ever closer ...

Advertisement

Advertisement