CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
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Shopping in the age of the Internet continues to evolve, but consumer expectations remain essentially the same. Beyond supplying quality products at attractive prices, it is contingent on Internet retailers to meet and exceed expectations for service and experience. By applying proven tenets of hospitality with modern technical proficiency, demanding impeccable standards of performance, and taking a comprehensive, ongoing approach that starts working at first contact, you can turn your customer care efforts into a tool for increasing revenues and growing your business.
What other tips can you suggest to improve online customer service?
Brian Sutton writes about topics related to technology, business, marketing, and money management.