September 30, 2013, 12:59 PM

Google knows best

(Page 2 of 2)

Treating the new Gmail inbox like an opportunity to find out who and where the core consumers really are, rather than a provocation to panic about open rates, is surely the right way to go.

Sidecar provides automated systems for managing paid search, comparison shopping sites, on-site personalization and personalized e-mail marketing.


comments powered by Disqus


Recent Posts from this Blog


Patrizio Spagnoletto / E-Commerce

5 Tips for creating successful campaigns on Instagram

Facebook targeting tools are available for Instagram, which Facebook owns.


Lauren Freedman / E-Commerce

Let me tell you what I want

When the shopper controls the information she receives, she buys more and unsubscribes less.


Roy Erez / E-Commerce

Why don’t your best customers buy more gifts from you?

Many consumers don’t shop for gifts where they shop for themselves. Here are some tips ...


Jason Miller / E-Commerce

A 5-point holiday readiness checklist

Here are five areas every online retailer should address now to be prepared for the ...