September 30, 2013, 12:59 PM

Google knows best

(Page 2 of 2)

Treating the new Gmail inbox like an opportunity to find out who and where the core consumers really are, rather than a provocation to panic about open rates, is surely the right way to go.

Sidecar provides automated systems for managing paid search, comparison shopping sites, on-site personalization and personalized e-mail marketing.

 

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

Emil Sayegh / E-Commerce

The Ashley Madison debacle: lessons for online businesses

Ashley Madison actually did something right that prevented the breach from being even worse. But ...

FPO

Richard Hui / E-Commerce

Buyable buttons shift the ad model: What retailers should do now

Retailers may close more sales when adding Buy buttons to ads on platforms like Google, ...

FPO

Joe Kleinwaechter / Mobile Commerce

How to make it easier for shoppers to buy on mobile devices

They want to browse online, continue their search on mobile websites and complete a purchase ...

FPO

Bart Mroz / E-Commerce

Offer last-minute back-to-school promotions online

Web-only offers require no extra inventory in stores. Check with local school districts and promote ...

Advertisement

Advertisement