The tools build on the vast amount of information Google knows about consumers.
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No web site we scored in "The Top 100 Global Web sites" for 2012 had a perfect Global Web Score. However, Booking.com rated five stars for meta-navigation and four stars for engagement, making it one of the best examples of a well globalized web presence. Those ratings in combination with its 42 languages make Booking.com a tough site to beat for other challengers in 2013.