The acquisition will add more than 300 products to L’Oreal’s lineup.
Daily Grommet is looking to discover innovative new products it can sell online.
Boston has been experiencing a new kind of tech revolution. The days of Boston being known just as a software hub are in the past. The city’s tech scene has been blooming with innovation in the form of ingenious devices and tools for home, office and beyond.
As a Boston-based , online marketplace that sells and supports undiscovered consumer products, Daily Grommet wants to show how creative inventors and makers from all over are knocking it out of the park.
On Tuesday, March 19th, Daily Grommet, along with Google Apps and Boston.com, is bringing ten teams of product creators to Fenway Park for an event called Home Plate to a Home Run. They will compete in several creative business challenges to win our consultative advice, professional assistance and guidance through the process of bringing a product to market.
They’ll also gain huge exposure with not only Boston.com, but also a wealth of other media outlets.
After a month of planning and searching for new ideas and inventors, we had the unenviable challenge of picking ten finalists out of 150 entrants. Why bother investing time in people that don’t even have a market-ready product yet? The answer is that, just like every product we hand select for our product launch platform, we believe in them.
We’ve proven it again and again for four years and we know which products have “legs” and which engage hearts and minds to create a different more creative definition of business and society. A ‘grommet’ is more than just a product that can be bought or sold. It has a larger purpose and a deeper meaning. It’s rooted in our idea of “citizen commerce,” which means supporting our creative sellers and the things that matter to them most, whether it's technical innovation, job creation, domestic manufacturing, or the preservation of craft.
The support won’t end when the stadium lights go out and the winner is chosen.
Just like we do for the other products or ‘grommets’ we will continue to support them. We’ll donate monthly to their Kickstarter and Indiegogo campaigns, which entrepreneurs use to raise funds for grassroots projects, so we can follow these future Grommets closely.
And while we’ve seen outstanding results—90% of these campaigns get fully or over-funded—we know that’s not where it ends. The next phase of manufacturing, distributing, and scaling is a tough, new phase and one where small companies need connections and guidance most.
Daily Grommet knows how hard it is for a worthy product to get noticed. Big retailers won’t even take the time to consider you if you can’t prove real market traction. By launching and selling on DailyGrommet.com, we provide early-stage companies that crucial market data they need to scale bigger.
We sorted through 145 entries in order to narrow it down to the ten finalists that will compete at Fenway. But those who don’t win will still gain from the publicity and promotion around the event and the enthusiasm and joy that arises from a community of innovators and excited entrepreneurs.
UPDATE: The winner of the competition was Thinx, the developer and online retailer of high-tech (anti-microbial and moisture-wicking) underwear for women.--Internet Retailer