January 10, 2013, 11:18 AM

Why the web was my best friend this holiday season

(Page 2 of 2)

Yesterday, I reported that online retail accounted for more than 45% of holiday retail growth, based on data provided by web measurement firm comScore Inc. and ShopperTrak, which measures store sales. Store sales increased only 2.5% over the holidays, ShopperTrak says, compared with 13.7% for the web, according to comScore. Based on my Christmas shopping this year, I’m not surprised that the web is clobbering stores in sales growth.

However, web sales still only represented only 14.5% of total sales in November and December, according to the data from the two firms.

Next year, I expect that figure to be higher. I know I’ll be doing my part to grow it.

 

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

Rochelle Bailis / E-Commerce

Nordstrom vs. Macy’s: a department store showdown

Not only does Macy’s attract more online traffic, more of that traffic comes from mobile ...

FPO

Jaysen Gillespie / E-Commerce

Be a smart marketing Cupid in February to maximize sales

Campaigns optimized for smartphones will capture more last-minute sales and keep in mind that shoppers ...

FPO

Jorge Castrejon / E-Commerce

5 Valentine’s Day tips for sweet online success

Use compelling terms in search ads, encourage reviews and make sure product photos display well ...

FPO

Carl Hartmann / E-Commerce

Five tips for increasing online sales to baby boomers

Seniors outspend Gen X and millennials and have well-defined buying patterns that merchants can tap ...

Advertisement

Research Guides

Advertisement