January 10, 2013, 11:18 AM

Why the web was my best friend this holiday season

(Page 2 of 2)

Yesterday, I reported that online retail accounted for more than 45% of holiday retail growth, based on data provided by web measurement firm comScore Inc. and ShopperTrak, which measures store sales. Store sales increased only 2.5% over the holidays, ShopperTrak says, compared with 13.7% for the web, according to comScore. Based on my Christmas shopping this year, I’m not surprised that the web is clobbering stores in sales growth.

However, web sales still only represented only 14.5% of total sales in November and December, according to the data from the two firms.

Next year, I expect that figure to be higher. I know I’ll be doing my part to grow it.

 

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

Roy Erez / E-Commerce

How to overcome shopper hesitations to buying gifts online

Many shoppers worry about size and color, or being unsure of the recipient’s address. Here ...

FPO

Ray Pun / Mobile Commerce

5 tips for driving mobile conversion this holiday season

Shoppers hit stumbling blocks when trying to buy on smartphones, leading them to abandon shopping ...

FPO

Hamilton Davison / E-Commerce

Lame-duck Congress threatens retailers with new sales tax law

Senate Majority Leader McConnell has promised a vote on a bill that could require more ...

FPO

Janel Laravie / E-Commerce

How trademark poachers drive up a brand’s paid search costs

Avery’s victory over trademark bootleggers shows why it pays to keep close tabs on your ...

Advertisement

Advertisement