January 10, 2013, 11:18 AM

Why the web was my best friend this holiday season

(Page 2 of 2)

Yesterday, I reported that online retail accounted for more than 45% of holiday retail growth, based on data provided by web measurement firm comScore Inc. and ShopperTrak, which measures store sales. Store sales increased only 2.5% over the holidays, ShopperTrak says, compared with 13.7% for the web, according to comScore. Based on my Christmas shopping this year, I’m not surprised that the web is clobbering stores in sales growth.

However, web sales still only represented only 14.5% of total sales in November and December, according to the data from the two firms.

Next year, I expect that figure to be higher. I know I’ll be doing my part to grow it.

 

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

Paul Martecchini / E-Commerce

Questions retailers should ask about web marketing data

Five topics to be addressed when evaluating programmatic advertising options.

FPO

Sudhir Holla / E-Commerce

Top 10 omnichannel retail trends for 2016

There’s a high-stakes poker game underway, and every year fewer store-based retailers at the table.

FPO

Scott Galit / E-Commerce

Going direct to the world’s online shoppers

The path from manufacturer to consumer has never been so direct.

FPO

Don Davis / E-Commerce

Are online sales much higher than reported?

Economics researchers claim the U.S. government is seriously undercounting online retail sales.

Advertisement

Advertisement