And mobile revenue increases year over year on Black Friday, as more shoppers turn to their smartphones, a new study finds.
(Page 2 of 2)
When it comes to allocating resources for mobile commerce programs, cater to your Apple device customers first and foremost. Do what you have to do for Android customers to get by. Push resources toward things like optimizing your m-commerce site for the iPhone 5 or optimizing your e-commerce site for the iPad mini or building an iPhone app. Just remember: In mobile commerce, Apple rules.