September 22, 2011, 2:16 PM

Web logs will show a very clear mobile trend

Retailers cannot afford to disenfranchise customers.

Lead Photo

Like so many other retailers, Dungarees.net has seen its mobile traffic soar over the past two years.

If you haven’t launched a mobile commerce site yet, check your logs. You are going to see a clear trend.

Two years ago at Dungarees.net, 1% of traffic coming to the work apparel and accessories merchant’s e-commerce site stemmed from smartphones. Last year mobile traffic increased to 4%. And this year it’s reached 8%. The retailer just launched an m-commerce site to meet its customers where they are shopping.

Two years ago at The Finish Line Inc., 3% of the merchant’s web traffic stemmed from mobile devices. It launched a mobile commerce site in 2010 and mobile jumped to 9%. Today 14% of the apparel and accessories retailer’s web visitors shop the m-commerce site.

Six months ago at Computer Geeks, also known as Geeks.com, mobile traffic stood at 10%. Today 14% of its total web shoppers use the computers and accessories merchant’s nine-month-old m-commerce site.

The all-important holiday season is just a month away. The number of mobile visitors to your site will jump even more as holiday shoppers are on the go, beyond busy, and turning to their smartphones for help.

If you don’t have the mobile talent in-house, seek out a vendor. Many of these technology providers can create and launch an m-commerce site in just a few weeks—in time for the holidays.

Do you think Dungarees.net can afford to disenfranchise 8% of its shoppers? Finish Line and Geeks.com 14%? Of course not. So look at your logs today. According to an Internet Retailer estimate, mobile commerce is a more than $9 billion a year business. Having an m-commerce site is no longer an option—it’s a must.

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

Jaysen Gillespie / E-Commerce

Be a smart marketing Cupid in February to maximize sales

Campaigns optimized for smartphones will capture more last-minute sales and keep in mind that shoppers ...

FPO

Maya Mikhailov / E-Commerce

Relationship goals: Luxury fashion, meet social media

Social media breaks down the traditional barriers between the average shopper and luxury. But high-end ...

FPO

Frances Donegan-Ryan / Mobile Commerce

Valentine’s Day is an increasingly mobile holiday

48% of searches for Valentine’s Day on Bing in 2016 came from mobile devices.

FPO

Ajay Kapur / E-Commerce

Lose the gimmicks and embrace 2017's key digital commerce trends

Ordering pizza by emoji sounds cool, but what consumers really want is fast and easy ...

Advertisement

Research Guides

Advertisement