May 14, 2010, 3:45 PM

Something to believe in: Chains can’t afford to be agnostic

A few years ago, successful retailers were said to be channel agnostic.

A few years ago, successful retailers were said to be channel agnostic. Turns out, the consumer is not channel agnostic. Two recent reports offer evidence that consumers are continuing to shift their buying online. And the big, real-estate-invested chains are paying the price.

The U.S. Commerce Department reported online sales were up 14.3% in 2010’s first quarter vs. growth of 3.4% at stores, excluding supermarkets. The just-out Internet Retailer Top 500 Guide reports that within the Top 500, where sales grew 8.8%, web-only merchants grew their collective sales by 19.7% while chains grew theirs by 6.6%. Equally interesting, for 26 of the 50 chains, e-commerce sales grew while comp store sales dropped. For 11 others, web sales grew faster than or didn’t decline as much as comp stores sales.

Chains who remain channel agnostic while consumers become Internet believers  are giving market share away to the web-only merchants and to their competitors who well crafted web strategies.

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

Tawnya Amdor / E-Commerce

How to use digital tools to increase store and web sales

One key is to train store associates to get customers’ email addresses. A great way ...

FPO

Adam Miller / E-Commerce

How retailers blend cross-channel customer data and win sales

Smart retailers are combining the data they collect from their stores, online and mobile assets ...

FPO

Kevin North / E-Commerce

How to create the perfect listing on eBay

Creating high-quality listings for your products can mean a huge difference in the prices that ...

FPO

Ken Burke / E-Commerce

Digitizing the store: Breaking down the online/offline mentality

It’s time to create a seamless flow of information from store shelves to online resources ...

Advertisement

Advertisement