Too Big to Ignore Anymore: E-Commerce in Asia
Learn why the world’s largest e-commerce market attracts Western e-retailers.
When factoring in the roughly $411 billion transacted through the seven largest online marketplaces, including those owned by Rakuten & Alibaba, Asia 500 web sales accounted for around a 75% share of the Asia-Pacific e-commerce market, which Internet Retailer estimates is worth $834.7 billion. E-commerce is highly fragmented in Asia—unlike the U.S. or the European Union, the region isn't united by a single currency; web-only retailers prevail; and most Internet users access the web from mobile devices. The very good news for e-retailers, consumer brand manufacturers and e-commerce solutions providers is that Asia is rife with e-commerce opportunities. Discover how 30 e-retailers from the U.S. and 470 web merchants from 18 other countries ranked in the Internet Retailer 2016 Asia 500 are overcoming hurdles and honing their sales and marketing strategies in the Asian countries where they're selling online.
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