The payment card network says the platform will provide retailers with another way to acquire customers.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
High traffic and sales on the day after Thanksgiving spurred a 22.4% increase in web sales for the quarter.
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Mary Wagner, Senior Editor, Conferences, Internet Retailer
Mary Wagner is a business journalist with more than 20 years of professional experience, including 10 years with Internet Retailer's publisher, Vertical Web Media, where she was one of the original editors. At Internet Retailer, her responsibilities include content development for the company's three annual conferences, as well as reporting and writing for Internet Retailer magazine, InternetRetailer.com and the IRNewslink e-mail newsletters.