Guess is stepping up its digital marketing in hopes of connecting with a younger audience.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
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Mark Brohan is director of research for Internet Retailer and editor of Internet Retailer's Top 500 Guide, Top500Guide.com and related research publications. Prior to re-joining Internet Retailer in July 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company.
Previously, Mark headed up new print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp. that Mark joined in 1989. Among the many positions Mark held at Faulkner & Gray were web publisher and editorial director for DM Review magazine and its two Web sites: DMReview.com and dataWarehouse.com. He was also the founding editor of various Faulkner & Gray technology magazines, including Internet Retailer.
Mark earned a bachelor's degree in secondary education and history from Western Michigan University and a master's in journalism and public affairs from The American University.