The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
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Kurt Peters is Editor in Chief of Internet Retailer magazine. Kurt has ultimate responsibility for the editorial content for Internet Retailer, InternetRetailer.com, The Internet Retailer Conference & Exhibition and Internet Retailer’s other conferences, the Top 500 Guide and other Guides that Internet Retailer publishes and the E-Commerce Technology Report. He previously was Executive Vice President of Faulkner & Gray, a $90 million unit of The Thomson Corp., where he headed up the team that launched Internet Retailer in March 1999. In 2000, he and his partners founded Vertical Web Media to purchase Internet Retailer from Thomson. He has been Editor in Chief since that time.