57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
President Gregg Throgmartin hinted at Fabletics' offline expansion plans in February.
Women’s activewear and accessories brand Fabletics is accelerating its offline retail expansion in the new year.
Fabletics, which debuted as a web-only brand in 2013 and lists actress Kate Hudson as co-founder, will almost double its bricks-and-mortar locations nationwide, announcing plans this week to open a dozen new stores in 2017 to bring its total number of store locations to 30.
President and general manager Gregg Throgmartin had hinted at the planned expansion in February at the eTail West conference in Palm Springs, Calif., saying that because of shoppers’ evolving habits, the company wanted to have an established offline presence to complement its online store. Each physical location will be about 2,200 square feet.
“The store was designed to enhance our overall brand experience, inviting customers in to touch, feel and see the high quality fabrications, latest innovations and newest designs, while making it as easy as possible for them to shop the way they like," said Fabletics senior vice president Dustin Netral.
Fabletics’ parent company, JustFab, No. 79 in the Internet Retailer 2016 Top 500 Guide, rebranded as TechStyle Fashion Group in August. According to Top500Guide.com, the parent company generated $505 million in online sales in 2015. In August, TechStyle said it was on track to surpass $650 million in revenue in 2016.